In this episode of Ultimate Guide to Partnering®, join Vince Menzione as he shares a synopsis of the first four months of 2024. Throughout the episode, Vince dives deep into the shared quality time with leaders from the top hyperscalers and other successful tech giants, the importance of marketplaces and co-selling, rapid changes after the global pandemic, and the highly successful previous Ultimate Partner live event. Furthermore, you’ll get a glimpse of what’s included in the next live event we’re planning to have at the end of May 2024.

Episode, Featured, Leaders, Optimization, Spotlight

218 - Let Us Be Your Guide to Ultimate Partner Success!

April 23, 2024

With Vince Menzione, CEO of Ultimate Partner

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We are excited to launch our first AWS episode in years. Join us as we delve into marketplace development and partnership success at AWS with our special guest, Josh Greene. Josh is responsible for Marketplace Success at AWS and brings over 20 years of experience in startups, channel partners, and ISVs to this role. In this episode, Josh brings valuable insights into driving revenue generation, strategic partnerships, and global expansion, decoding AWS Marketplace Success, and how partners achieved billions last year. Josh shares his expertise as the Sr. Manager of Global Seller Innovation/MP Development at AWS. Discover how AWS and partners leverage cloud commitments for partner success, the strategies behind AWS Marketplace growth, and the pivotal role of partner engineering in streamlining the sales process. Tune in to learn the importance of collaboration, innovation, and customer obsession in achieving success with AWS Marketplace. Don't miss out on actionable insights to scale your business and drive innovation with AWS.

Episode, Featured, Google, Leaders, Optimization, Spotlight

217 - Decoding AWS Marketplace Success: How Partners Achieved Billions Last Year.

April 15, 2024

With Josh Greene, Marketplace Development at AWS

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Episode, Featured, Google, Leaders, Optimization, Spotlight

216 - From Startup to Success: Unlocking Cloud Marketplace Growth Strategies

April 8, 2024

With Dexter Hardy, President & Chief Technology Officer of Ntegral

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Chelsea Berlucchi Joins Ultimate Guide to Partnering® Delve into the intricate world of co-selling strategies alongside Chelsea Berlucchi, head of Google Subregional Co-Sell, North AM, a trailblazing leader spearheading revenue acceleration and partner expansion throughout North America. Embark on a journey as Chelsea divulges priceless insights into harmonizing company growth initiatives with customer objectives, ensuring flawless integration and delivery. Gain unparalleled expertise from Chelsea Berlucchi as she imparts actionable tips and recounts real-world experiences aimed at optimizing co-selling opportunities. Don't miss out on this chance to enhance your partner collaborations and maintain a competitive edge in the ever-evolving tech landscape.

Episode, Featured, Google, Leaders, Optimization, Spotlight

215 - Co-Sell Secrets Exposed: How Google Drives Growth with Partners

April 1, 2024

With Chelsea Berlucchi, Head of Google Subregional Co-Sell, North America

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n this episode, Greg Sarafin, Global Managing Partner—Alliance Ecosystem at EY, joins us to explore the pivotal role of the Chief Partner Officers, his career progression, and the dynamics of successful partnership and organizational leadership. Discover how Greg oversees EY's Alliance Partner Ecosystem, driving substantial growth and impact. He has contributed a staggering 40% to EY's growth over the past six years, creating billions in revenue. With insights from his extensive experience, including leadership roles at IBM and BearingPoint, Greg shares invaluable perspectives on strategic partnerships, technology implementation, and leadership skills essential for C-suite roles. Learn firsthand about the intersection of technology, business, and partnerships as Greg discusses the tech industry's influence on GDP growth, AI value creation, and business process reengineering. Gain actionable insights into partner operations, cost management, and the profound impact of partnering functions on organizational success. Tune in to uncover the secrets of effective partnering, leadership, and capital allocation in today's rapidly evolving business landscape. Don't miss this enlightening conversation with Greg Sarafin, a seasoned leader with a wealth of experience in driving impactful partnerships and organizational growth.

Episode, Featured, Leaders, Optimization, Partnership Technology Leaders & CEOs, Spotlight

214 - Unleashing $Billions in Growth: Chief Partner Officer Secrets with Greg Sarafin

March 25, 2024

With Greg Sarafin, Global Managing Partner—Alliance Ecosystem at EY

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Welcome to an exciting new episode of the Ultimate Guide to Partnering. Today, we dive deep into a topic we have not covered, Modern Selling and the Buyer's Journey, with special guest Brandon Lee, the Founder of Fist Bump and the Co-Host of Mastering Modern Marketing. In this engaging discussion, Brandon shares his experience navigating through the oversaturated world of marketing and sales, shedding light on the importance of creating demand rather than simply capturing existing demand. These insights are complemented by Vince's perspective on the need for a more cohesive and effective ecosystem for builders, innovators, and leaders in various industries. Join us as we explore the evolving landscape of digital content creation, the changing buying behavior of millennials, and the crucial role of trust in the selling process. Get ready to uncover valuable strategies for leveraging platforms like LinkedIn and revolutionizing marketing and sales approaches in the digital age.

Episode, Featured, Leaders, Optimization, Partnership Technology Leaders & CEOs, Spotlight

213 - What Do You Need to Know about Modern Partnership Sales Success?

March 18, 2024

With Brandon Lee, Founder of Fist Bump, Host Mastering Modern Selling

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Yvonne Muench, a seasoned leader in business strategy, product management, and partner programs. Together, Vince and Yvonne delve into the transformative power of marketplaces, emphasizing the growing importance of AI adoption within the Microsoft ecosystem. Gain insights into the rewards awaiting Microsoft partners, the tangible benefits of Microsoft's marketplace, and key strategies for success in the commercial marketplace. Discover how strategic alignment, deep audience understanding, and effective partner planning can drive marketplace growth and foster fruitful collaborations with Microsoft. Don't miss out on this invaluable discussion on navigating the evolving landscape of partner ecosystems.

Episode, Featured, Leaders, Microsoft, Optimization, Spotlight

212 - Beyond the Hype: The True Power of Microsoft's Marketplace for Partners

March 11, 2024

With Yvonne Muench, Microsoft Marketplace Senior Director

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Join Vince Menzione as he sits down with Yvonne Muench, a seasoned leader in business strategy, product management, and partner programs. Together, Vince and Yvonne delve into the transformative power of marketplaces, emphasizing the growing importance of AI adoption within the Microsoft ecosystem. Gain insights into the rewards awaiting Microsoft partners, the tangible benefits of Microsoft's marketplace, and key strategies for success in the commercial marketplace. Discover how strategic alignment, deep audience understanding, and effective partner planning can drive marketplace growth and foster fruitful collaborations with Microsoft. Don't miss out on this invaluable discussion on navigating the evolving landscape of partner ecosystems.

Episode, Featured, Leaders, Optimization, Partnership Technology Leaders & CEOs, Spotlight

211 - Why Does Every CEO Need to Be a Partnership Ecosystem Leader?

March 4, 2024

With Jay McBain, Chief Analyst at Canalys

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Dee Burger and Tony Safoian Join Ultimate Guide to Partnering® Join us as we delve into the dynamic world of technology partnerships, business culture alignment, and groundbreaking industry transformations. Discover the secrets behind the merger of Insight and Versa, and explore innovative strategies for reshaping the reseller industry with cutting-edge business models. Dive deep into the realm of AI-driven commerce and marketplaces, while uncovering the intersection of AI, security, and Google's services. Plus, gain exclusive insights into partnering with Google Cloud and Insight directly from industry leaders. Featuring Dee Burger, President of Insight North America and Tony Safoian, CEO and President of SADA Systems, a renowned consultancy and cloud Managed Services Provider, this video is a must-watch for tech enthusiasts, business leaders, and anyone eager to stay ahead in the ever-evolving tech landscape.

Episode, Featured, Leaders, Microsoft, Optimization, Spotlight

210 - How Does the Union of Two Remarkable Tech Titans Redefine the Category?

February 25, 2024

With Dee Burger, President of Inisight & Tony Safoian, SADA Founder

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Join host Vince Menzione as he delves into the essential principles for achieving success in the dynamic landscape of partnership, with a special focus on strategies tailored for Microsoft collaborations. In this episode, you'll discover the transformative power of a growth mindset, leadership principles, and the keys to executing a winning partner strategy. Explore firsthand accounts of partner success with Microsoft, learn about branding essentials, and understand the crucial role of agility in staying ahead in today's ever-evolving industry.

Episode, Featured, Leaders, Microsoft, Optimization, Spotlight

209 - 7 Keys to Unlocking "Pinnacle Partner Success" (Even When They Pivot)

February 18, 2024

With Vince Menzione, Founder of Ultimate Partner

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About this Podcast

Hosted by Vince Menzione, Ultimate Guide to Partnering® unlocks top technology leaders’ business principles, strategies, and best partnership practices to help you achieve your greatest results.