Win with the Hyperscalers and the AI Platforms
Four decades in the ecosystem. Three hundred conversations with the leaders at Microsoft, AWS, Google Cloud, and the AI platforms reshaping the market. Seven principles that separate the partners who scale from the ones who stall.
The Ultimate Partner: 7 Principles for Winning in the Age of Ecosystems, AI, and Co-Sell · Foreword by Jay McBain
What Readers Say
I think you may have written the most comprehensive, accurate,
and useful book / bible / playbook on partnerships ever.
Why I Wrote This
I spent forty years building businesses through partnerships: a company from $6 million to a public exit, a defense turnaround, and nearly a decade at Microsoft growing the U.S. Public Sector partner business from $2.5 billion to $4.6 billion.
Then I spent nine years asking the best leaders in this ecosystem how they do it.
The platforms have changed again. The principles have not.
This book is what I wish someone had handed me when I started.
Vince Menzione, Founder & CEO, Ultimate Partner®
What’s Inside
- Why partnerships fail, and the four failures behind almost every one
- The seven seats at your customer’s table, and how to claim yours
- How to sell into committed cloud spend your customer has already signed
- What it takes to become a frontier firm: building on the hyperscalers and the AI platforms instead of watching from the sidelines
- What agentic AI is doing to co-sell, right now, and what your own job becomes
- The flywheel: how the seven principles compound into growth from millions to hundreds of millions
- A “Your Turn” exercise and a one-week commitment closing every chapter
Get Your Copy
Hardcover
$29.95
Signed copies at UP LIVE Reston
Kindle
$9.99
Read on any device
Audiobook
$24.95
Read by Vince
Buying for your team? Contact us
Celebrate the launch with us at UP LIVE Reston
October 26th – 28th
The book publishes October 19. The week after, 350 leaders gather in Reston with all three hyperscalers and the AI platforms. Every seat includes a signed copy