BEING IN THE RIGHT ROOM CHANGES EVERYTHING

Ultimate Partner LIVE 2026

Carahsoft Training Center, Reston, VA

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October 26th - 28th, 2026

Welcome to the Ultimate Experience

Being in the right room changes everything!

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Welcome to the Ultimate Experience

Because being in the room changes everything!

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Bringing leaders together for activation
and business generation

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About Ultimate Partner

Over nine years ago, Vince embarked on a mission to empower partners struggling to navigate the complex world of tech giants like Microsoft, Google, and AWS. Today, Ultimate Partner is achieving that mission as an extraordinary media, events, and community dedicated to transforming your strategy for AI, Cloud GTM, Marketplace, and Ecosystem-Led Growth.

Founder & CEO of Ultimate Partner,
Host of Ultimate Partner®
and Ultimate Partner LIVE & Executive Events.

Achieve greatest results through successful partnering

Ultimate Partner is the trusted guide helping you navigate the complexity of working with Hyperscalers — Microsoft, Google Cloud, AWS, and the broader cloud ecosystem. We help technology companies accelerate growth by mastering: 

  • Cloud Marketplaces
  • Co-Selling
  • GTM & Revenue Operations
  • Alliances Strategy
  • Executive Alignment
  • AI-driven Transformation
  • Ecosystem-Led Growth

{{catlist}} 309 - AWS Marketplace Co-Sell: 3 Moves Partners Must Make in 2026 August 23, 2026 With AWS Marketplace leaders George Maroulakos and Arif Razvi VIEW EPISODE {{catlist}} 308 - 7 Partner Secrets Microsoft's New Channel Sales Leader Just Exposed at UP LIVE August 16, 2026 With Alexandra Zagury, Corporate Vice President of Channels at Microsoft VIEW EPISODE {{catlist}} 307 - Service Now & WorkSpan Debunk The Co-Sell Myth: Why 50% of Sellers Decide Your Fate August 9, 2026 With Amit Sinha, President, WorkSpan and Marc Monday, GVP, ServiceNow VIEW EPISODE {{catlist}} 306 - Why Your AWS Marketplace Strategy Could Become a Single Point of Failure August 1, 2026 With Louise Strandoo -AWS, Data/Analytics & Storage, U.S Tech Partnerships VIEW EPISODE {{catlist}} 305 - The Hidden $20 Billion Microsoft SMB Secret Every MSP Desperately Needs Now July 26, 2026 With Jose Gomez Cueto - Microsoft's Americas SMB leader. VIEW EPISODE {{catlist}} 304 - Building Successful Multi-Product Solutions with Hyperscalers and GSI's July 19, 2026 With Matt Yanchyshyn, VP AWS Marketplace, Rekha Thangelapalita, Elastic GSI Leaders; Allison McFadden, Accenture AWS Leader; and James Kang of Nvidia VIEW EPISODE {{catlist}} 303 - AWS Marketplace Leader Matt Y Reveals What's Coming. It's Tectonic July 12, 2026 With Matt Yanchyshyn, VP and AWS Marketplace Leader VIEW EPISODE {{catlist}} 302 - How Top ISVs Are Winning With Cloud Marketplaces July 5, 2026 With Dai Vu, GM Google Cloud, John Jahnke, CEO Tackle, Shawn Toldo, VP dbt Labs VIEW EPISODE {{catlist}} 301 - Are You Missing Out on $150 Billion in Azure Commitments? June 29, 2026 With Cyril Belikoff, VP Microsoft Marketplace and Jon Yoo, CEO Suger VIEW EPISODE {{catlist}} 300 - The 7 Principles of Successful Partnering in the Age of AI June 22, 2026 With Vince Menzione, CEO & Founder, Ultimate Partner VIEW EPISODE

Choose Your Level of Access

Whether you’re coming to one event or building a year-long rhythm,
there’s a simple way to be part of Ultimate Partner.

Executive Pass

One UP LIVE. One Executive Summit. One simple way to stay in the room.

$2,495/yr

Best for:

Executives who want to stay in the room—across UP LIVE, the Executive Summit, and VIP access moments.

Get the Executive Pass

Event passes are valid for the purchaser only (non-transferable). Executive Breakfast capacity is limited.

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Included with Any Event

Best for:

Anyone attending a UP event who wants to stay connected between events.

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$295/yr

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Leaders who aren’t attending yet— but want access to the Member Hub and community.

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