Ultimate Partner LIVE Reston  October 27-29^th, 2025 

On October 28–29, Carahsoft welcomed partners to its Reston, VA headquarters for Ultimate Partner LIVE—a dynamic, two-day experience built to spark innovation and accelerate growth. Designed for leaders navigating rapid change, the event combined hands-on workshops, strategic insights, and meaningful connections with Microsoft executives and ecosystem peers. 

Far more than a conference, UP LIVE Reston created space for collaboration and clarity, reinforcing one message: the time to build is now. 

Ultimate Partner LIVE Redmond – May 1-2^nd, 2025

On May 1–2, the Microsoft Redmond Campus hosted Ultimate Partner LIVE, a high-impact, two-day event designed to empower Microsoft partners to lead through change. With immersive workshops, direct access to Microsoft decision-makers, and a curated executive audience, this wasn’t just another conference—it was a strategic accelerator.

Microsoft leaders emphasized the shift toward ecosystem-led growth, where collaboration across the partner network drives innovation and customer value. AI and Microsoft’s commercial marketplaces dominated the conversation, with sessions exploring how to build AI-powered solutions, capitalize on marketplace momentum, and align with Microsoft’s evolving Cloud GTM strategy 

Ultimate Partner Executive Forum – February 20^th, 2025

Our Boca event was an interactive masterclass in adapting, innovating, and building high-value ecosystems. This intimate and exclusive forum focused on the future of big-tech partnerships, AI, and marketplaces. 

Ultimate Partner’s 7 Principles highlighted the importance of maximizing relationships with cloud giants like Google, Microsoft, and Amazon. Industry leaders discussed AI’s $6.5 trillion opportunity and its potential for innovation and growth, the shift towards marketplace solutions, and the importance of co-selling strategies. 

Ultimate Partner LIVE Dallas – October 22-23^rd, 2024

Our two-day event was filled with relationship-building, business growth opportunities, and learning. Industry-leading speakers and award-winning partners shared insights that will shape the future of Cloud GTM strategies. 

From broad discussions on the ecosystem and market trends to award-winning partner case studies and hands-on technical workshops, the event provided valuable and energizing guidance for Microsoft partners on aligning with Microsoft’s objectives. 

Ultimate Partner Executive Summit Boca – May 30^th, 2024

Nearly 50 leaders congregated in the studio to participate in something special, a Leadership Summit to discuss the tectonic shifts and the role of Hyperscalers, cloud ecosystems growth, the massive opportunity for partners, and the new opportunity in the midmarket.

We wish you could have been there with us in the room, but we captured the entire event, and it is available to members of the UPX Community.

Ultimate Partner LIVE Dallas – November 13-15^th, 2023

Consider this the “double-click” from Microsoft’s Inspire Conference that provided the prescriptive guidance and executive engagement to align, leverage, and scale your Microsoft Partnership. This was a one-of-a-kind, unique event that helped our attendees crack the code.

Access all the footage from Ultimate Partner LIVE Dallas by joining the UPX Community.

Ultimate Partner Winning with Ecosystems – July 20^th, 2023

Microsoft leaders including Julie Sanford, Partner CMO, Dan Rippey, and many other esteemed leaders shared their perspectives on what to focus on during the year. Attendees gained valuable insights from these leaders, as well as from top practitioners and award-winning partners, including what you need to do to optimize for success, and secrets of building an effective Cloud GTM and ecosystem-led growth plan for 2024.