On June 18, 2026, Ultimate Partner brought 120 senior partner executives to the Skyloft at 50 Hudson Yards for an invitation-only breakfast the morning after AWS Summit NYC. The room featured Matt Yanchyshyn, VP of AWS Marketplace and Partner Services, alongside executives from Elastic, Accenture, and NVIDIA in firesides and panels covering Marketplace strategy, co-sell, agentic AI, and what partners need to change inside their organizations to keep up with how enterprise buying is shifting.
The breakfast was a curated group of senior leaders engaging in real conversation. Every session focused on what the strongest partners are doing to operationalize Marketplace as a growth engine, where AWS is investing to lower the cost of sale across the partner journey, and where the biggest opportunities sit for the second half of 2026. For partners building their AWS strategy, the event gave direct access to leaders who set the direction and the partners who are successfully executing against it.
