On May 12 and 13, 2026, Ultimate Partner gathered 300 senior partner executives at the InterContinental Bellevue its 10th event. The room brought together leaders from enterprise software companies, the channel’s top distributors, and MSPs alongside Jay McBain of Omdia, Stephen Boyle of Microsoft, Dai Vu of Google Cloud, and Louise Strandoo of AWS in mainstage sessions. As always, Ultimate Partner brough leading thinking on marketplace strategy, co-sell execution, AI-powered partner operations, and the distribution transformation reshaping how enterprise technology reaches the market.
Attendees heard from hyperscaler leaders setting direction for the year ahead, from award-winning partners who have navigated the AI and marketplace transition, and from the field sellers who decide which partners earn consistent co-sell engagement. For executives building or refining their Microsoft, AWS, or Google Cloud strategy, the event provided the access, the context, and the relationships that determine which organizations lead the next phase of the ecosystem.
