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The end of advertising is here.
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In this insightful discussion, AshleighVogstad and Leigh Ann Campbell dive into the fundamental shift from an attention economy to a trust economy driven by artificial intelligence. They explore how the sunsetting of traditional advertising forces go-to-market leaders to pivot towards product creation, humanized storytelling, and outcome-based hyperscaler partnerships.
YOUTUBE LINK: https://youtu.be/qeV3wgnnr7Q
Key Takeaways
- The go-to-market industry is transitioning from an attention-based model to a trust-based economy where machines and AI agents act as buyers.
- With content and product creation becoming commoditized, marketers must deeply integrate with product development to drive business impact.
- Small, niche in-person community events and executive roundtables are emerging as the most effective marketing tactics over massive conferences.
- Direct-to-fan platforms and individual thought leadership are thriving because algorithms now prioritize deep engagement and dwell time over vanity metrics.
- For hyperscaler partnerships, delivering 100% of the specific outcomes a customer needs is the ultimate currency of trust for field sellers.
- AI is changing the co-sell process by requiring partners to optimize their materials into a searchable, FAQ format for Answer Engine Optimization (AEO).
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Key Tags:
attention economy, trust economy, artificial intelligence marketing, agentic intelligence, product marketing disruption, in-person community events, direct-to-fan platforms, humanized storytelling, answer engine optimization, AEO, hyperscaler alliances, ISV co-sell pipeline, Microsoft Azure specialist, partner center optimization, outcome-based selling
