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If you’re a technology organization looking for best practices from one of the “best of the best” channel programs in technology or a leader looking to take your career up a notch, you’ll not want to miss this 104th Episode of Ultimate Guide to Partnering. I’m delighted to welcome a former colleague and an enlightened leader Sanket Akerkar, the Chief Revenue Officer of Acumatica. In this episode, Sanket and I discuss how Acumatica enables partners and customers as its “First Team.”
Sanket Akerkar has 20 years of leadership experience in the software industry. Most recently, he was the SVP of Fleet and Insurance at Nauto where he led their global sales, marketing, and services functions. Before Nauto, he spent 14 years at Microsoft in multiple senior leadership positions including VP Global Enterprise, Chief Evangelist of the United States, and Managing Director of Microsoft India. Sanket started his career at McKinsey & Co.
In this episode, Sanket shares Acumatica’s unique value proposition and platform, how their product is structured, their unique positioning and value, and how they design their partner program. If you listen to the end of the podcast, Sanket and I have a really valuable conversation on his career journey. Sanket shares three great nuggets and best practices from his career. It struck me that his career advice on “First Team” was analogous to how the company thought about both partners and customers, hence the title of this episode.
What you’ll learn in this episode:
- Acumatica’s unique value and platform, its industry vertical focus, and key differentiators.
- How Acumatica have structured their sales process and partner programs for greatest partner value.
- Some of the best leadership advice we’ve captured in a single episode this season.
I hope you enjoy this episode as much as I enjoyed and was enlighten by Sanket Akerkar.
Other Important Partner Episodes From Former Microsoft Executives.
- 89 – Spotlight on Transformation, RingCentral Capabilities, and Partners – Phil Sorgen.
- 42 – Mastering the Partner to Partner Play with Josh Waldo of Nintex.
Links & Resources
- Engage with Sanket on Linked In.
- Contact Sanket Akerkar sanket.akerkar@acumatica.com
- Acumatica Home Page
- Acumatica’s VAR Partner Program
- Partner Strategy Workshops offered by Ultimate Partnerships.
- Ultimate Guide to Partnering Linked In – Stay tuned as I’ll share details around our new offering for you.
- Subscribe to Ultimate Guide to Partnering on Apple, Spotify, Google, Audible, SoundCloud, Stitcher, Player FM, almost anywhere you get your podcasts!
- About Vince Menzione
- Follow or reach Vince – Linked In, Twitter, Facebook, and Instagram.
- Ultimate Guide to Partnering Facebook
- Drop me a line – vincem@ultimate-partnerships.com.
This episode of the podcast is sponsored by Ultimate Partnerships. Ultimate Partnerships helps you get the most results from your partnerships. Get Partnerships Right – Optimize for Success – Deliver Results – Ultimate Partnerships.