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Tag: Partnership

  • Cassandra Gholston is the CEO of PartnerTap, a founding sponsor of this podcast, and a longtime friend. Cass and I discussed why she founded PartnerTap and why leading organizations like Concur Genesis, ADP LogMeIn, and LastPass choose their solution. We also discuss the woman entrepreneur movement #fempire and how technology partners can take advantage of a free offer from PartnerTap. In this episode, Cass shares how you can unleash the power of data to 10X your partner growth!

    162 – How You Can Unleash the Power of Data to 10X Your Partner Growth!

  • My guest for this episode of Ultimate Guide to Partnering is a former colleague, now leading a 500-person organization focused on customer service. Connor Marsden is the Executive Vice President for Salesforce Service Cloud. Salesforce has just surpassed SAP as the largest business application software provider. And in this episode, Connor shares how Salesforce Service Cloud is the central nervous system for many of the amazing brands we all know and love and how partners can take advantage of the $1.6T opportunity partnering with Salesforce.

    160 – Take Advantage of the $1.6 Trillion Opportunity, Partnering with Salesforce

  • Software is eating the world. This decade of the ecosystem is marked by rapid growth and acceleration of SaaS applications, with experts expecting us to reach over 1 million SaaS solutions by the end of this decade. A person at the center of the movement to get more early-stage tech companies to achieve their greatest results through partners and ecosystems joins Ultimate Guide to Partnering®. Jared Fuller tells us WTF is an Ecosystem and how Partner Hacker helps tech companies PartnerUp.

    149 – WTF is an Ecosystem? And How Partner Hacker helps tech companies PartnerUp

  • Suppose you a technology organization interested in learning more about applying OKR's (objectives and key results) in your organization? Or are you a technology partner looking at deploying this technology? I believe you won't want to miss this 106th Episode of Ultimate Guide to Partnering. My guest is Jeremy Epstein, the Chief Marketing Officer for Gtmhub. I was delighted to welcome Jeremy to discuss how OKR's and this leader are focused on advancing the Knowledge Worker Economy.

    106 – How OKR’s and This Leader are Focused on Advancing the Knowledge Worker Economy.

  • I was delighted to welcome a friend and fellow channel leader for the 95th episode of Ultimate Guide to Partnering. Marc Monday is Citrix Global Partner Go to Market Program Leader.

    95 – Be Known, for One Thing, Embrace Digital Marketing and Change the Paradigm.

  • Cassandra Gholston the CEO of PartnerTap

    90 – Partner Co-Selling – Why Trust, Commitment, and Focus are Critical to Success

  • I've been watching the Tokyo Olympics and wanted to share this episode recorded back in December with World-renowned high-performance psychologist and industry visionary Dr. Michael Gervais. This is one of my favorites. I wanted to share it with those who missed it in December. Also, Michael is coming back to the podcast, I'm so excited to welcome him back later this year. So stay tuned and I hope you enjoy listening to this episode as much as I've enjoyed getting to know Dr. Michael Gervais

    82 – How First Principles Guide and Impact Successful Partnerships – Part Two.

    80 – Authentic Leadership, Focus, and Grit to Light Up Great Field Partnerships

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