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Tag: Partner

    • Google

    240 – Exploring the Hyper-Scale Marketplace Shift with F5 and Google Cloud

    • Google

    239 – Unlocking Google Marketplace Success: Insights from Optimizely

  • oday, we're joined by the brilliant Janet Schijns from JS Group. Join us as we dive deep into the evolving landscape of partnerships and leadership in the tech industry. In this episode, we explore a wide array of topics, from the potential pitfalls in e-commerce management to the changing roles of CEOs and CIOs in the age of cloud tech. Janet Schijns is a dedicated and strategic leader known for her protective and defensive approach in supporting business partners. She keenly understands the delicate balance between shielding partners from disruptive market noise and ensuring management remains receptive to critical feedback. Her leadership focus aims to prevent any slowdowns in partner sales momentum, while also fostering transparent communication channels within the organization. We'll unpack the complexities of modern partner ecosystems and the rise of new marketplace dynamics, emphasizing the critical importance of Chief Partner Officers (CPOs) and why they could be the most sought-after CEOs of the future. Janet and Vince will also highlight how companies like Vodafone and Infosys are making substantial commitments to tech giants like Microsoft, and discuss the nervousness surrounding traditional distribution channels amidst these shifts. Moreover, you'll hear insightful predictions about the future of marketplaces, how generative AI is reshaping repetitive business tasks, and why an inclusive partner strategy is paramount. We'll also delve into the economic uncertainties we face, the booming investment in cloud infrastructure, and the critical role of alliance managers in navigating these new terrains.Whether you're a tech enthusiast, a business leader, or someone interested in the future of partnerships, this episode is packed with valuable insights. So, tune in as we explore how to stay ahead in a constantly evolving business landscape and why the next big CEO might just come from the CPO ranks.
    • Microsoft

    238 – The New Era of Chief Partner Officer: Innovation, and Driving Success

  • I'm excited to welcome back my next guest to Ultimate Guide to Partnering. Janet Schijns is a go-to-market and profitable growth expert, board member, ecosystem growth expert, and megacosm guru. She is the CEO of JS Group, a transformative market consulting firm. As a visionary of the channel ecosystem, she is in charge of developing GTM plans and numerous 5-star, award-winning channel programs. Her approach is to manage challenges with a razor-sharp problem-solving skill set that delivers. She has the "street cred" and experience to close deals in business and operating models, sales channels, partner development, product innovation, digital transformation, robotics and automation, and ecosystem management. In this episode, Janet and I deep dive on why partnerships fail & how to fix them. Let's dive into the world of channels and ecosystems with Janet as she shares her expertise on the challenges executive-level managers encounter in channel strategy, marketplace predictions, the role of generative AI, market action planning, and fail-first strategy. She also discusses how to address the lack of women in partnerships, protect women from abuse through financial independence, and more.

    219 – Why Partnerships Fail and How to Fix Them!

  • In this episode of Ultimate Guide to Partnering®, join Vince Menzione as he shares a synopsis of the first four months of 2024. Throughout the episode, Vince dives deep into the shared quality time with leaders from the top hyperscalers and other successful tech giants, the importance of marketplaces and co-selling, rapid changes after the global pandemic, and the highly successful previous Ultimate Partner live event. Furthermore, you’ll get a glimpse of what’s included in the next live event we’re planning to have at the end of May 2024.

    218 – Let Us Be Your Guide to Ultimate Partner Success!

  • Dexter Hardy, President and Chief Technology Officer of Ntegral, brings over two decades of IT expertise. In this Ultimate Guide to Partnering episode, he shares his journey from SI to ISV success and unlocks his cloud marketplace growth strategies. From cloud migration to fostering partnerships in the tech industry, Dexter delves into key topics, including productization, brand building, and community focus for startups. With a focus on leadership, innovation, and adapting to technological shifts, In this episode of Ultimate Guide to Partnering, Dexter shares invaluable insights on mastering marketplaces, nurturing personal growth, and orchestrating successful partnerships. This episode is packed with actionable strategies for business growth and navigating the ever-evolving tech landscape. Don't miss it.
    • Google

    216 – From Startup to Success: Unlocking Cloud Marketplace Growth Strategies

  • Chelsea Berlucchi Joins Ultimate Guide to Partnering® Delve into the intricate world of co-selling strategies alongside Chelsea Berlucchi, head of Google Subregional Co-Sell, North AM, a trailblazing leader spearheading revenue acceleration and partner expansion throughout North America. Embark on a journey as Chelsea divulges priceless insights into harmonizing company growth initiatives with customer objectives, ensuring flawless integration and delivery. Gain unparalleled expertise from Chelsea Berlucchi as she imparts actionable tips and recounts real-world experiences aimed at optimizing co-selling opportunities. Don't miss out on this chance to enhance your partner collaborations and maintain a competitive edge in the ever-evolving tech landscape.
    • Google

    215 – Co-Sell Secrets Exposed: How Google Drives Growth with Partners

  • n this episode, Greg Sarafin, Global Managing Partner—Alliance Ecosystem at EY, joins us to explore the pivotal role of the Chief Partner Officers, his career progression, and the dynamics of successful partnership and organizational leadership. Discover how Greg oversees EY's Alliance Partner Ecosystem, driving substantial growth and impact. He has contributed a staggering 40% to EY's growth over the past six years, creating billions in revenue. With insights from his extensive experience, including leadership roles at IBM and BearingPoint, Greg shares invaluable perspectives on strategic partnerships, technology implementation, and leadership skills essential for C-suite roles. Learn firsthand about the intersection of technology, business, and partnerships as Greg discusses the tech industry's influence on GDP growth, AI value creation, and business process reengineering. Gain actionable insights into partner operations, cost management, and the profound impact of partnering functions on organizational success. Tune in to uncover the secrets of effective partnering, leadership, and capital allocation in today's rapidly evolving business landscape. Don't miss this enlightening conversation with Greg Sarafin, a seasoned leader with a wealth of experience in driving impactful partnerships and organizational growth.
    • Partnership Technology Leaders & CEOs

    214 – Unleashing $Billions in Growth: Chief Partner Officer Secrets with Greg Sarafin

  • Welcome to an exciting new episode of the Ultimate Guide to Partnering. Today, we dive deep into a topic we have not covered, Modern Selling and the Buyer's Journey, with special guest Brandon Lee, the Founder of Fist Bump and the Co-Host of Mastering Modern Marketing. In this engaging discussion, Brandon shares his experience navigating through the oversaturated world of marketing and sales, shedding light on the importance of creating demand rather than simply capturing existing demand. These insights are complemented by Vince's perspective on the need for a more cohesive and effective ecosystem for builders, innovators, and leaders in various industries. Join us as we explore the evolving landscape of digital content creation, the changing buying behavior of millennials, and the crucial role of trust in the selling process. Get ready to uncover valuable strategies for leveraging platforms like LinkedIn and revolutionizing marketing and sales approaches in the digital age.
    • Partnership Technology Leaders & CEOs

    213 – What Do You Need to Know about Modern Partnership Sales Success?

  • Yvonne Muench, a seasoned leader in business strategy, product management, and partner programs. Together, Vince and Yvonne delve into the transformative power of marketplaces, emphasizing the growing importance of AI adoption within the Microsoft ecosystem. Gain insights into the rewards awaiting Microsoft partners, the tangible benefits of Microsoft's marketplace, and key strategies for success in the commercial marketplace. Discover how strategic alignment, deep audience understanding, and effective partner planning can drive marketplace growth and foster fruitful collaborations with Microsoft. Don't miss out on this invaluable discussion on navigating the evolving landscape of partner ecosystems.
    • Microsoft

    212 – Beyond the Hype: The True Power of Microsoft’s Marketplace for Partners

  • Join Vince Menzione as he sits down with Yvonne Muench, a seasoned leader in business strategy, product management, and partner programs. Together, Vince and Yvonne delve into the transformative power of marketplaces, emphasizing the growing importance of AI adoption within the Microsoft ecosystem. Gain insights into the rewards awaiting Microsoft partners, the tangible benefits of Microsoft's marketplace, and key strategies for success in the commercial marketplace. Discover how strategic alignment, deep audience understanding, and effective partner planning can drive marketplace growth and foster fruitful collaborations with Microsoft. Don't miss out on this invaluable discussion on navigating the evolving landscape of partner ecosystems.
    • Partnership Technology Leaders & CEOs

    211 – Why Does Every CEO Need to Be a Partnership Ecosystem Leader?

  • Dee Burger and Tony Safoian Join Ultimate Guide to Partnering® Join us as we delve into the dynamic world of technology partnerships, business culture alignment, and groundbreaking industry transformations. Discover the secrets behind the merger of Insight and Versa, and explore innovative strategies for reshaping the reseller industry with cutting-edge business models. Dive deep into the realm of AI-driven commerce and marketplaces, while uncovering the intersection of AI, security, and Google's services. Plus, gain exclusive insights into partnering with Google Cloud and Insight directly from industry leaders. Featuring Dee Burger, President of Insight North America and Tony Safoian, CEO and President of SADA Systems, a renowned consultancy and cloud Managed Services Provider, this video is a must-watch for tech enthusiasts, business leaders, and anyone eager to stay ahead in the ever-evolving tech landscape.
    • Microsoft

    210 – How Does the Union of Two Remarkable Tech Titans Redefine the Category?

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