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Tag: Microsoft

    • Microsoft

    222 – AI Innovation and Cloud Marketplaces with John Jahnke – CEO at Tackle

  • In November 2023, over 300 Microsoft partners, leaders, experts from Microsoft, and ambassadors assembled for an incredible two days in Dallas, Texas. Today, we bring you back to another astonishing session led by Elliotte Dunlap, a Microsoft Partnership Leader. In this recorded session, Elliotte demystifies and decodes Microsoft's Sales Engagement Methodology (MCEM) for this partner audience to help them best align for effective co-selling with Microsoft. Listen today to Crack the Code on Microsoft's MCEM to Unlock Co-Selling Success.
    • Microsoft

    221 – Crack the Code on Microsoft’s MCEM to Unlock Co-Selling Success

  • Today, we have a very exclusive. In November of 2023, over 300 Microsoft partners, leaders, experts, from Microsoft, and ambassadors all assembled in Dallas, Texas, for what an incredible two days. Today, we’re going to bring you back to November for an incredible session with Kevin Priester, the leader of Microsoft’s Small, Medium, and Corporate business, where he takes us on a journey through technology and the advent of AI. And why the SMC business of over $75 billion within Microsoft is a rich “acre of diamonds” for partners to grow their business.

    220 – Unveiling Microsoft’s Strategic Vision for Growth and AI Partnerships

  • I'm excited to welcome back my next guest to Ultimate Guide to Partnering. Janet Schijns is a go-to-market and profitable growth expert, board member, ecosystem growth expert, and megacosm guru. She is the CEO of JS Group, a transformative market consulting firm. As a visionary of the channel ecosystem, she is in charge of developing GTM plans and numerous 5-star, award-winning channel programs. Her approach is to manage challenges with a razor-sharp problem-solving skill set that delivers. She has the "street cred" and experience to close deals in business and operating models, sales channels, partner development, product innovation, digital transformation, robotics and automation, and ecosystem management. In this episode, Janet and I deep dive on why partnerships fail & how to fix them. Let's dive into the world of channels and ecosystems with Janet as she shares her expertise on the challenges executive-level managers encounter in channel strategy, marketplace predictions, the role of generative AI, market action planning, and fail-first strategy. She also discusses how to address the lack of women in partnerships, protect women from abuse through financial independence, and more.

    219 – Why Partnerships Fail and How to Fix Them!

  • In this episode of Ultimate Guide to Partnering®, join Vince Menzione as he shares a synopsis of the first four months of 2024. Throughout the episode, Vince dives deep into the shared quality time with leaders from the top hyperscalers and other successful tech giants, the importance of marketplaces and co-selling, rapid changes after the global pandemic, and the highly successful previous Ultimate Partner live event. Furthermore, you’ll get a glimpse of what’s included in the next live event we’re planning to have at the end of May 2024.

    218 – Let Us Be Your Guide to Ultimate Partner Success!

  • Dexter Hardy, President and Chief Technology Officer of Ntegral, brings over two decades of IT expertise. In this Ultimate Guide to Partnering episode, he shares his journey from SI to ISV success and unlocks his cloud marketplace growth strategies. From cloud migration to fostering partnerships in the tech industry, Dexter delves into key topics, including productization, brand building, and community focus for startups. With a focus on leadership, innovation, and adapting to technological shifts, In this episode of Ultimate Guide to Partnering, Dexter shares invaluable insights on mastering marketplaces, nurturing personal growth, and orchestrating successful partnerships. This episode is packed with actionable strategies for business growth and navigating the ever-evolving tech landscape. Don't miss it.
    • Google

    216 – From Startup to Success: Unlocking Cloud Marketplace Growth Strategies

  • Chelsea Berlucchi Joins Ultimate Guide to Partnering® Delve into the intricate world of co-selling strategies alongside Chelsea Berlucchi, head of Google Subregional Co-Sell, North AM, a trailblazing leader spearheading revenue acceleration and partner expansion throughout North America. Embark on a journey as Chelsea divulges priceless insights into harmonizing company growth initiatives with customer objectives, ensuring flawless integration and delivery. Gain unparalleled expertise from Chelsea Berlucchi as she imparts actionable tips and recounts real-world experiences aimed at optimizing co-selling opportunities. Don't miss out on this chance to enhance your partner collaborations and maintain a competitive edge in the ever-evolving tech landscape.
    • Google

    215 – Co-Sell Secrets Exposed: How Google Drives Growth with Partners

  • n this episode, Greg Sarafin, Global Managing Partner—Alliance Ecosystem at EY, joins us to explore the pivotal role of the Chief Partner Officers, his career progression, and the dynamics of successful partnership and organizational leadership. Discover how Greg oversees EY's Alliance Partner Ecosystem, driving substantial growth and impact. He has contributed a staggering 40% to EY's growth over the past six years, creating billions in revenue. With insights from his extensive experience, including leadership roles at IBM and BearingPoint, Greg shares invaluable perspectives on strategic partnerships, technology implementation, and leadership skills essential for C-suite roles. Learn firsthand about the intersection of technology, business, and partnerships as Greg discusses the tech industry's influence on GDP growth, AI value creation, and business process reengineering. Gain actionable insights into partner operations, cost management, and the profound impact of partnering functions on organizational success. Tune in to uncover the secrets of effective partnering, leadership, and capital allocation in today's rapidly evolving business landscape. Don't miss this enlightening conversation with Greg Sarafin, a seasoned leader with a wealth of experience in driving impactful partnerships and organizational growth.
    • Partnership Technology Leaders & CEOs

    214 – Unleashing $Billions in Growth: Chief Partner Officer Secrets with Greg Sarafin

  • Welcome to an exciting new episode of the Ultimate Guide to Partnering. Today, we dive deep into a topic we have not covered, Modern Selling and the Buyer's Journey, with special guest Brandon Lee, the Founder of Fist Bump and the Co-Host of Mastering Modern Marketing. In this engaging discussion, Brandon shares his experience navigating through the oversaturated world of marketing and sales, shedding light on the importance of creating demand rather than simply capturing existing demand. These insights are complemented by Vince's perspective on the need for a more cohesive and effective ecosystem for builders, innovators, and leaders in various industries. Join us as we explore the evolving landscape of digital content creation, the changing buying behavior of millennials, and the crucial role of trust in the selling process. Get ready to uncover valuable strategies for leveraging platforms like LinkedIn and revolutionizing marketing and sales approaches in the digital age.
    • Partnership Technology Leaders & CEOs

    213 – What Do You Need to Know about Modern Partnership Sales Success?

  • Yvonne Muench, a seasoned leader in business strategy, product management, and partner programs. Together, Vince and Yvonne delve into the transformative power of marketplaces, emphasizing the growing importance of AI adoption within the Microsoft ecosystem. Gain insights into the rewards awaiting Microsoft partners, the tangible benefits of Microsoft's marketplace, and key strategies for success in the commercial marketplace. Discover how strategic alignment, deep audience understanding, and effective partner planning can drive marketplace growth and foster fruitful collaborations with Microsoft. Don't miss out on this invaluable discussion on navigating the evolving landscape of partner ecosystems.
    • Microsoft

    212 – Beyond the Hype: The True Power of Microsoft’s Marketplace for Partners

  • Dee Burger and Tony Safoian Join Ultimate Guide to Partnering® Join us as we delve into the dynamic world of technology partnerships, business culture alignment, and groundbreaking industry transformations. Discover the secrets behind the merger of Insight and Versa, and explore innovative strategies for reshaping the reseller industry with cutting-edge business models. Dive deep into the realm of AI-driven commerce and marketplaces, while uncovering the intersection of AI, security, and Google's services. Plus, gain exclusive insights into partnering with Google Cloud and Insight directly from industry leaders. Featuring Dee Burger, President of Insight North America and Tony Safoian, CEO and President of SADA Systems, a renowned consultancy and cloud Managed Services Provider, this video is a must-watch for tech enthusiasts, business leaders, and anyone eager to stay ahead in the ever-evolving tech landscape.
    • Microsoft

    210 – How Does the Union of Two Remarkable Tech Titans Redefine the Category?

  • Join host Vince Menzione as he delves into the essential principles for achieving success in the dynamic landscape of partnership, with a special focus on strategies tailored for Microsoft collaborations. In this episode, you'll discover the transformative power of a growth mindset, leadership principles, and the keys to executing a winning partner strategy. Explore firsthand accounts of partner success with Microsoft, learn about branding essentials, and understand the crucial role of agility in staying ahead in today's ever-evolving industry.
    • Microsoft

    209 – 7 Keys to Unlocking “Pinnacle Partner Success” (Even When They Pivot)

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