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Partner Marketing is such a critical function within tech giants like Microsoft. I often find that technology organizations don’t understand how to best engage with this function, so critical to success. My next guest has recently taken the helm at Microsoft’s US Partner Go To Market Organization and I was so excited that she agreed to join us on Ultimate Guide to Partnering. Heather Deggans joins Ultimate Guide to Partnering to discuss her organization’s mission to get targeted and to accelerate partner growth, capture market share, and increase revenue.
Heather Deggans is the Vice President of Microsoft US, Partner Go-to-market. She leads a diverse team of marketers focused on enabling partner success by creating market differentiated intelligent cloud and edge solutions that transform customer outcomes. She is accountable for accelerating partner growth to capture market share and increase revenue. This work enables Microsoft’s mission to empower every person and every organization on the planet to achieve more.
Heather was previously the Chief of Staff for the President of Microsoft, US, a $45 billion subsidiary driving Microsoft’s strategic alignment across enterprise sales, public sector, marketing, services, commercial partner, and operations.
It was so critical to finally have Heather visit this platform to share her organization’s important work and help partner listeners best understand how to best align and engage with her organization.
What you’ll learn in this episode:
- The role and misison of the Partner Go To Market Organization at Microsoft.
- Her rich career and how she is taking her 22 years of experience and partner empathy into this important role.
- Her renewed focus on enabling both depth and breadth partners and the important role of IAMCP and SMB Insiders.
- What she sees from the best partners and why tranparency and clarity are critical on both sides of the table.
- How to best engage and align for success in 2022 with her mission and organization.
Listen to other recent episodes featuring Microsoft US Partner Leaders.
- 115 – CREATING VALUE TO INNOVATIVE ROUTES-TO-MARKET WITH PRECISE INDUSTRY AND CUSTOMER SOLUTIONS – US Scale Solution Partners with Oguo Atuanya.
- 65 – AN AUTHENTIC CONVERSATION, FROM CO-SELLING TO THE IMPACT OF SOCIAL INJUSTICE – Enterprise Partner Sales with Lani Phillips.
- 94 – WHERE CAN I HELP? A SERVANT LEADER’S MINDSET FOR PARTNER GROWTH – Global Independant Software Vendors (ISV) with Carlos DeTorres.
Links & Resources
- Connect with Heather Deggans https://www.linkedin.com/in/heatherdeggans/
- Heather’s Spotify Playlist
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- Learn more how Ultimate Partnerships helps technology organizations optimize partner results.
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- Drop me a line – vincem@ultimate-partnerships.com.
This episode of the podcast is sponsored by Ultimate Partnerships. Ultimate Partnerships helps you get the most results from your partnerships. Get Partnerships Right – Optimize for Success – Deliver Results – Ultimate Partnerships.