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These are exciting times. We have seen seven years of transformation in this last year. What will continue to propel this continued transformation? Many believe the critical accelerant to continued transformation will be ecosystems. If you are a channel leader looking to predict where you need to invest in future growth, you won’t want to miss this episode. My guest Jay Mc Bain –Principal Analyst – Channels, Partnerships & Ecosystems at Forrester. Jay joins Ultimate Guide to Partnering to share How Technology Ecosystems Think and Organize Differently During These Exciting Times.
It was great to welcome back Jay McBain, as the evolution in our technology partner ecosystem is happening at breakneck speed, driven in large part by the rapid speed of digital transformation in our society and our world. Jay always has a unique and well-shaped view of the channel based on his engagement with vendors, organizations, and partners, and his command of the numbers driving the channel is like no other.
This episode is exclusively for those who care about partner ecosystems, the evolution of selling and systems to drive this next phase of economic growth, the growing importance and relevance of marketplaces, and how this “Decade of Ecosystems” looks to take shape. In this podcast interview, you will learn how organizations need to think and move differently during this rapidly changing digital economy landscape.
It’s always great to have Jay come to visit this platform. I hope you enjoy this discussion as much as I enjoyed welcoming back Jay McBain as a guest on Ultimate Guide to Partnering®.
What you’ll learn in this episode:
- What the Recent Results from the Top Cloud Providers Tell Us About Where the Industry is Headed.
- What Trends Jay is Seeing from the Ecosystem Leaders.
- How Technology Ecosystems Think and Organize Differently During These Exciting Times
Listen to other episodes featuring Partner Ecosystem Leaders and Experts.
- 116 – Helping ISVs Accelerate Meaningful Revenue with the Cloud Providers through Marketplaces – with Sanjay Mehta of Tackle.io.
- 115 – Creating Value to Innovative Routes-to-Market with Precise Industry and Customer Solutions – with Oguo Atuanya, Microsoft GM for Scale Partners.
- 114 – Cloud Wars Ranks the Most Influential Cloud Vendors During This Rapid Transformation – with Bob Evans, creator of Cloud Wars.
Links & Resources
- Find Jay McBain on LinkedIn and Twitter
- Jay’s Personal Blog
- Follow Jay’s Forrester Blog
- Link to the Transcription of the Podcast.
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This episode of the podcast is sponsored by Ultimate Partnerships. Ultimate Partnerships helps you get the most results from your partnerships. Get Partnerships Right – Optimize for Success – Deliver Results – Ultimate Partnerships.