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Spotlight

  • Welcome to an exciting new episode of the Ultimate Guide to Partnering. Today, we dive deep into a topic we have not covered, Modern Selling and the Buyer's Journey, with special guest Brandon Lee, the Founder of Fist Bump and the Co-Host of Mastering Modern Marketing. In this engaging discussion, Brandon shares his experience navigating through the oversaturated world of marketing and sales, shedding light on the importance of creating demand rather than simply capturing existing demand. These insights are complemented by Vince's perspective on the need for a more cohesive and effective ecosystem for builders, innovators, and leaders in various industries. Join us as we explore the evolving landscape of digital content creation, the changing buying behavior of millennials, and the crucial role of trust in the selling process. Get ready to uncover valuable strategies for leveraging platforms like LinkedIn and revolutionizing marketing and sales approaches in the digital age.
    • Partnership Technology Leaders & CEOs

    213 – What Do You Need to Know about Modern Partnership Sales Success?

  • Yvonne Muench, a seasoned leader in business strategy, product management, and partner programs. Together, Vince and Yvonne delve into the transformative power of marketplaces, emphasizing the growing importance of AI adoption within the Microsoft ecosystem. Gain insights into the rewards awaiting Microsoft partners, the tangible benefits of Microsoft's marketplace, and key strategies for success in the commercial marketplace. Discover how strategic alignment, deep audience understanding, and effective partner planning can drive marketplace growth and foster fruitful collaborations with Microsoft. Don't miss out on this invaluable discussion on navigating the evolving landscape of partner ecosystems.
    • Microsoft

    212 – Beyond the Hype: The True Power of Microsoft’s Marketplace for Partners

  • Join Vince Menzione as he sits down with Yvonne Muench, a seasoned leader in business strategy, product management, and partner programs. Together, Vince and Yvonne delve into the transformative power of marketplaces, emphasizing the growing importance of AI adoption within the Microsoft ecosystem. Gain insights into the rewards awaiting Microsoft partners, the tangible benefits of Microsoft's marketplace, and key strategies for success in the commercial marketplace. Discover how strategic alignment, deep audience understanding, and effective partner planning can drive marketplace growth and foster fruitful collaborations with Microsoft. Don't miss out on this invaluable discussion on navigating the evolving landscape of partner ecosystems.
    • Partnership Technology Leaders & CEOs

    211 – Why Does Every CEO Need to Be a Partnership Ecosystem Leader?

  • Dee Burger and Tony Safoian Join Ultimate Guide to Partnering® Join us as we delve into the dynamic world of technology partnerships, business culture alignment, and groundbreaking industry transformations. Discover the secrets behind the merger of Insight and Versa, and explore innovative strategies for reshaping the reseller industry with cutting-edge business models. Dive deep into the realm of AI-driven commerce and marketplaces, while uncovering the intersection of AI, security, and Google's services. Plus, gain exclusive insights into partnering with Google Cloud and Insight directly from industry leaders. Featuring Dee Burger, President of Insight North America and Tony Safoian, CEO and President of SADA Systems, a renowned consultancy and cloud Managed Services Provider, this video is a must-watch for tech enthusiasts, business leaders, and anyone eager to stay ahead in the ever-evolving tech landscape.
    • Microsoft

    210 – How Does the Union of Two Remarkable Tech Titans Redefine the Category?

  • Join host Vince Menzione as he delves into the essential principles for achieving success in the dynamic landscape of partnership, with a special focus on strategies tailored for Microsoft collaborations. In this episode, you'll discover the transformative power of a growth mindset, leadership principles, and the keys to executing a winning partner strategy. Explore firsthand accounts of partner success with Microsoft, learn about branding essentials, and understand the crucial role of agility in staying ahead in today's ever-evolving industry.
    • Microsoft

    209 – 7 Keys to Unlocking “Pinnacle Partner Success” (Even When They Pivot)

  • Join Vince Menzione in this special episode of The Ultimate Guide to Partnering, where he repurposes and shares insights from an exclusive interview conducted on the Partnerships Unraveled podcast hosted by Rick van den Bosch. Explore the intricate realm of tech partnerships and ecosystems, delving into Microsoft's dynamic partner ecosystem, mid-market focus, and AI investments. Discover invaluable perspectives on Microsoft's channel strategy and growth opportunities, alongside expert advice on leveraging marketplace opportunities when partnering with Microsoft. Uncover the crucial role of partners in Microsoft's AI strategy and explore potential opportunities in this burgeoning field. Don't miss out on this enriching episode packed with actionable insights and expert guidance.
    • Microsoft

    208 – Unlocking Ultimate Partner Success to Thrive in the Microsoft Ecosystem

  • Join Vince Menzione in a captivating conversation with Heather Deggans, VP of Microsoft Partner Go-to-Market for the Americas. Learn about Microsoft's FY24 priorities, AI focus, SMB opportunities, and the importance of partnerships. Discover the co-pilot program's benefits, insights on differentiation, and ecosystem growth strategies. Don't miss this deep dive into the tech industry's evolving landscape with a seasoned leader at the forefront of innovation. 
    • Microsoft

    207 – Unlocking FY24 Growth: AI, Partnerships & Customer Focus

  • Ultimate Guide to Partnering Exclusive with Sharon Schoenborn Unlock the secrets of successful partnerships with Microsoft's Corporate VP of Americas SMC, Sharon Schoenborn, on Ultimate Guide to Partnering®. Join us as she shares strategic insights into SMC business segments, AI investments, growth strategies, and leadership tips. With over 20 years of global experience, Sharon empowers businesses to transform and thrive in the Microsoft ecosystem digitally.
    • Microsoft

    206 -Your Acre of Diamond Revealed – Exclusive with Microsoft America SMC Leader

  • Thomas Abel, the Microsoft 365 Business GTM Director, joins Ultimate Guide to Partnering for this exclusive interview following Microsoft's massive announcements, coming to you live from Microsoft Studios in Redmond, WA.
    • Microsoft
    • Technology Giants

    205 – AI Empowerment – Microsoft 365 Copilot Unveiled for CSP Channel

  • We are diving into the dynamic world of healthcare technology and partnership ecosystems with Microsoft's Vice President, Nina Somerville. Explore Microsoft's significant investments in healthcare, AI applications, and the keys to successful partnerships. Nina shares her extensive leadership experience, emphasizing the importance of transparency, empathy, and a growth mindset in the tech industry. Gain valuable insights on AI adoption, data readiness, and fostering diversity. Join host Vince Menzione and Nina Somerville for a deep conversation on career growth, mentorship, and the critical role of partnerships in the health and life sciences industry. Don't miss this engaging discussion with a seasoned leader shaping the future of healthcare technology.
    • Partnership Technology Leaders & CEOs
    • Technology Giants

    204 – Empowering Healthcare Tech: Nina Somerville’s Vision at Microsoft

    • Partnership Technology Leaders & CEOs
    • Technology Giants

    203 – Unlocking a Trailblazer Tech Journey Sparks Empowerment and Innovation!

  • Listen as Vince Menzione Kicks Off LIVE in Dallas Building an event from scratch in 100 days is not for the faint of heart. I am incredibly grateful to everyone involved in the process. The friends who said "just do it", the team in Las Colinas, the experts who came on the team, the sponsors who placed blind faith in my ability to fill the room, and the hundreds or perhaps thousands who cheered us on and helped fill the venue. I'm excited to release this keynote from Ultimate Partner LIVE. I wish you all could have been in the room to feel the energy, the excitement, and the spark around partnerships and igniting the ecosystem. It was electric. We will be sharing select sessions such as this one with our listeners and hope you join Ultimate Partner Experience to watch all the sessions and experience more!
    • Microsoft
    • Technology Giants

    202 – Ultimate Partner LIVE: “A Journey of Teamwork, Faith, and Igniting Partnerships”

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