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Leaders

    • Microsoft

    225 – Empowering Partners for FY25 Success: Exclusive Interview with Microsoft’s Nicole Dezen

    • Microsoft

    224 – How Do Emotional Storytelling and Effective Marketing Unlock Pinnacle Partner Success?

    • Microsoft

    223 – How Data Management, Security and the Future of AI leads to Success

    • Microsoft

    222 – AI Innovation and Cloud Marketplaces with John Jahnke – CEO at Tackle

  • In November 2023, over 300 Microsoft partners, leaders, experts from Microsoft, and ambassadors assembled for an incredible two days in Dallas, Texas. Today, we bring you back to another astonishing session led by Elliotte Dunlap, a Microsoft Partnership Leader. In this recorded session, Elliotte demystifies and decodes Microsoft's Sales Engagement Methodology (MCEM) for this partner audience to help them best align for effective co-selling with Microsoft. Listen today to Crack the Code on Microsoft's MCEM to Unlock Co-Selling Success.
    • Microsoft

    221 – Crack the Code on Microsoft’s MCEM to Unlock Co-Selling Success

  • Today, we have a very exclusive. In November of 2023, over 300 Microsoft partners, leaders, experts, from Microsoft, and ambassadors all assembled in Dallas, Texas, for what an incredible two days. Today, we’re going to bring you back to November for an incredible session with Kevin Priester, the leader of Microsoft’s Small, Medium, and Corporate business, where he takes us on a journey through technology and the advent of AI. And why the SMC business of over $75 billion within Microsoft is a rich “acre of diamonds” for partners to grow their business.

    220 – Unveiling Microsoft’s Strategic Vision for Growth and AI Partnerships

  • I'm excited to welcome back my next guest to Ultimate Guide to Partnering. Janet Schijns is a go-to-market and profitable growth expert, board member, ecosystem growth expert, and megacosm guru. She is the CEO of JS Group, a transformative market consulting firm. As a visionary of the channel ecosystem, she is in charge of developing GTM plans and numerous 5-star, award-winning channel programs. Her approach is to manage challenges with a razor-sharp problem-solving skill set that delivers. She has the "street cred" and experience to close deals in business and operating models, sales channels, partner development, product innovation, digital transformation, robotics and automation, and ecosystem management. In this episode, Janet and I deep dive on why partnerships fail & how to fix them. Let's dive into the world of channels and ecosystems with Janet as she shares her expertise on the challenges executive-level managers encounter in channel strategy, marketplace predictions, the role of generative AI, market action planning, and fail-first strategy. She also discusses how to address the lack of women in partnerships, protect women from abuse through financial independence, and more.

    219 – Why Partnerships Fail and How to Fix Them!

  • In this episode of Ultimate Guide to Partnering®, join Vince Menzione as he shares a synopsis of the first four months of 2024. Throughout the episode, Vince dives deep into the shared quality time with leaders from the top hyperscalers and other successful tech giants, the importance of marketplaces and co-selling, rapid changes after the global pandemic, and the highly successful previous Ultimate Partner live event. Furthermore, you’ll get a glimpse of what’s included in the next live event we’re planning to have at the end of May 2024.

    218 – Let Us Be Your Guide to Ultimate Partner Success!

  • We are excited to launch our first AWS episode in years. Join us as we delve into marketplace development and partnership success at AWS with our special guest, Josh Greene. Josh is responsible for Marketplace Success at AWS and brings over 20 years of experience in startups, channel partners, and ISVs to this role. In this episode, Josh brings valuable insights into driving revenue generation, strategic partnerships, and global expansion, decoding AWS Marketplace Success, and how partners achieved billions last year. Josh shares his expertise as the Sr. Manager of Global Seller Innovation/MP Development at AWS. Discover how AWS and partners leverage cloud commitments for partner success, the strategies behind AWS Marketplace growth, and the pivotal role of partner engineering in streamlining the sales process.  Tune in to learn the importance of collaboration, innovation, and customer obsession in achieving success with AWS Marketplace. Don't miss out on actionable insights to scale your business and drive innovation with AWS.
    • Google

    217 – Decoding AWS Marketplace Success: How Partners Achieved Billions Last Year.

  • Dexter Hardy, President and Chief Technology Officer of Ntegral, brings over two decades of IT expertise. In this Ultimate Guide to Partnering episode, he shares his journey from SI to ISV success and unlocks his cloud marketplace growth strategies. From cloud migration to fostering partnerships in the tech industry, Dexter delves into key topics, including productization, brand building, and community focus for startups. With a focus on leadership, innovation, and adapting to technological shifts, In this episode of Ultimate Guide to Partnering, Dexter shares invaluable insights on mastering marketplaces, nurturing personal growth, and orchestrating successful partnerships. This episode is packed with actionable strategies for business growth and navigating the ever-evolving tech landscape. Don't miss it.
    • Google

    216 – From Startup to Success: Unlocking Cloud Marketplace Growth Strategies

  • Chelsea Berlucchi Joins Ultimate Guide to Partnering® Delve into the intricate world of co-selling strategies alongside Chelsea Berlucchi, head of Google Subregional Co-Sell, North AM, a trailblazing leader spearheading revenue acceleration and partner expansion throughout North America. Embark on a journey as Chelsea divulges priceless insights into harmonizing company growth initiatives with customer objectives, ensuring flawless integration and delivery. Gain unparalleled expertise from Chelsea Berlucchi as she imparts actionable tips and recounts real-world experiences aimed at optimizing co-selling opportunities. Don't miss out on this chance to enhance your partner collaborations and maintain a competitive edge in the ever-evolving tech landscape.
    • Google

    215 – Co-Sell Secrets Exposed: How Google Drives Growth with Partners

  • n this episode, Greg Sarafin, Global Managing Partner—Alliance Ecosystem at EY, joins us to explore the pivotal role of the Chief Partner Officers, his career progression, and the dynamics of successful partnership and organizational leadership. Discover how Greg oversees EY's Alliance Partner Ecosystem, driving substantial growth and impact. He has contributed a staggering 40% to EY's growth over the past six years, creating billions in revenue. With insights from his extensive experience, including leadership roles at IBM and BearingPoint, Greg shares invaluable perspectives on strategic partnerships, technology implementation, and leadership skills essential for C-suite roles. Learn firsthand about the intersection of technology, business, and partnerships as Greg discusses the tech industry's influence on GDP growth, AI value creation, and business process reengineering. Gain actionable insights into partner operations, cost management, and the profound impact of partnering functions on organizational success. Tune in to uncover the secrets of effective partnering, leadership, and capital allocation in today's rapidly evolving business landscape. Don't miss this enlightening conversation with Greg Sarafin, a seasoned leader with a wealth of experience in driving impactful partnerships and organizational growth.
    • Partnership Technology Leaders & CEOs

    214 – Unleashing $Billions in Growth: Chief Partner Officer Secrets with Greg Sarafin

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