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Episode

  • We are witnessing a rapid evolution of the channel, partnering, and the importance of Ecosystems. My next guest on Ultimate Guide to Partnering is an entrepreneur and podcast host at the center of this discussion. Adam Michalski joins to tell us why account-based networking matters to successful partner ecosystems.

    141 – Why Account-Based Networking Matters to Successful Partner Ecosystems.

  • I was delighted to welcome back a dear friend and past guest, Andrea McGonigle - Google General Manager, Health & Life Sciences Partnerships & Strategic Initiatives for this episode of Ultimate Guide to Partnering®. Andrea shares how one Google Executive applies a 10X Mindset to improve healthcare outcomes in our discussion.
    • Google

    140 – One Google Executive Applies 10X Mindset to Improve Healthcare Outcomes

  • Harry is the founder of SMB Nation, the CannaTech Group, and the author of the Pocket MBA. He is a renaissance man, and a legend in the world of partnering, which is why I invited him to Ultimate Guide to Partnering.

    139B – One Entrepreneur’s Outlook on Technology Partnerships, and Cannabis

  • For this Leaders Series episode of the podcast, I was delighted to welcome Alysa Taylor – Microsoft’s Corporate Vice President for the Cloud Marketing Business Applications and Global Industry divisions at Microsoft. In this episode, Alysa advises us to focus on listening, understanding and knowing where the world is going.
    • Microsoft

    Leaders Series – Focus on Listening, Understanding, Knowing Where the World is Going!

  • This special Leaders Series spotlights past episodes with amazing leaders as part of Ultimate Guide to Partnering's Fifth Birthday Celebration. My guest for this episode of the podcast is Brea Starmer who joins Ultimate Guide to Partnering for a far-reaching, big, and bold interview focused on how one leader inspires others to achieve what we all thought was just potential.

    Leaders Series – How One Leader Inspires Others to Achieve What We All Thought Was Just Potential

  • My next guest on Ultimate Guide to Partnering is a thought leader in the discussion and transformation of partner channels and ecosystems. Allan Adler joins to tell us how technology partners organize for success around go-to ecosystems.

    139 – How Can Technology Partners Organize for Success around Go to Ecosystems?

  • This week, Ultimate Guide to Partnering celebrates its 5th birthday. On February 27th, 2017 I launched the first episode with little knowledge of what I was doing at the time, but with a ton of hope and enthusiasm to create and share what I had learned about partnerships with all my friends in the technology sector.

    138 – Come Join Ultimate Guide to Partnering’s Fifth Birthday Celebration!

  • Carson Heady is a best-selling author, award-winning seller, recognized thought leader, and podcast host. Carson joins this podcast to help you learn, how can Microsoft Partners achieve their greatest results co-selling.
    • Microsoft

    137 – MASTERCLASS – How Can Microsoft Partners Achieve Their Greatest Results Co-Selling?

  • My mission is to help technology organizations achieve their greatest results working with the technology giants like Microsoft. We are seeing an acceleration of the transformation of our partner ecosystems fueled by marketplaces. Technology buyers have rapidly shifted and partners need to align. My next guest for the podcast is at the center of the Malstrom. Jake Swenson is Microsoft VP for Commercial Marketplace and joins to answer this question, "how can partners achieve their greatest results through marketplace?"

    136 – MASTERCLASS – How Can Partners Achieve Their Greatest Results Through Marketplaces?

  • My mission is to help technology organizations achieve their most significant results working with the technology giants like Microsoft. In the work I do coaching and advising organizations, I often find they miss an important untapped opportunity to work with the teams closest to the customer. It is why I invited my next guest to Ultimate Guide to Partnering®. David Lochridge, the General Manager for the Client Success Unit for Microsoft US Financial Services, joins to introduce partners to navigating Microsoft's customer success unit to achieve your greatest results.
    • Microsoft

    135 – MASTERCLASS Navigating Microsoft’s Customer Success Unit to Achieve Your Greatest Results

  • Microsoft continues to make significant investments in business applications and "Industry Clouds" focused on Healthcare, Retail, Nonprofit and other sectors. Last year, Alysa Taylor joined Ultimate Guide to Partnering to introduce our listeners to Microsoft's Business Application and Industry Cloud Strategy. In this episode, Toby Bowers, GM for Industry Apps and Data Marketing, joins to tell us how partners achieve their greatest results with Microsoft's Industry Cloud Strategy.
    • Microsoft

    134 – How Partners Achieve Their Greatest Results with Microsoft’s Industry Cloud Strategy?

  • After our recent collaboration on his third book, "The B2B Sales Top Tips Guidebook", I invited Jim to discuss how partner leaders can optimize sales to deliver their most outstanding results. In this episode, Jim and I discuss our collaboration and his view of integrating partner-selling into large multi-national sales organizations.

    133 – Achieving Your Greatest Results Selling with Partners, with Jim Irving.

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