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Ultimate Anniversary

Regina Manfredi

Rob Spee is the founder and CEO of Channel Journeys. With extensive experience as a vendor, reseller, and distributor, Rob has a proven track record of creating visionary partner strategies that drive revenue growth and unlock new market opportunities. As the host of the Channel Journeys podcast, Rob engages with industry leaders to share insights and innovation in the channel landscape, earning him recognition as a sought-after speaker and contributor to various channel events and publications. Beyond his professional achievements, Rob is deeply passionate about advancing careers in the channel and inspiring others through fresh perspectives and innovation. His enthusiasm extends to personal pursuits as well, where he embraces challenges through cycling and bluewater sailing adventures. Rob’s unique blend of expertise and adventurous spirit makes him an engaging guest, ready to share his journey and empower others in the channel ecosystem.

Neeti Gupta, Dux Raymond Sy & Sri Ganapathy

oday, we're joined by the brilliant Janet Schijns from JS Group. Join us as we dive deep into the evolving landscape of partnerships and leadership in the tech industry. In this episode, we explore a wide array of topics, from the potential pitfalls in e-commerce management to the changing roles of CEOs and CIOs in the age of cloud tech. Janet Schijns is a dedicated and strategic leader known for her protective and defensive approach in supporting business partners. She keenly understands the delicate balance between shielding partners from disruptive market noise and ensuring management remains receptive to critical feedback. Her leadership focus aims to prevent any slowdowns in partner sales momentum, while also fostering transparent communication channels within the organization. We'll unpack the complexities of modern partner ecosystems and the rise of new marketplace dynamics, emphasizing the critical importance of Chief Partner Officers (CPOs) and why they could be the most sought-after CEOs of the future. Janet and Vince will also highlight how companies like Vodafone and Infosys are making substantial commitments to tech giants like Microsoft, and discuss the nervousness surrounding traditional distribution channels amidst these shifts. Moreover, you'll hear insightful predictions about the future of marketplaces, how generative AI is reshaping repetitive business tasks, and why an inclusive partner strategy is paramount. We'll also delve into the economic uncertainties we face, the booming investment in cloud infrastructure, and the critical role of alliance managers in navigating these new terrains.Whether you're a tech enthusiast, a business leader, or someone interested in the future of partnerships, this episode is packed with valuable insights. So, tune in as we explore how to stay ahead in a constantly evolving business landscape and why the next big CEO might just come from the CPO ranks.

Per Werngren, CEO of Idenxt

Unlocking Revenue Growth: How PartnerTap is Leading the Co-Selling Revolution

Cassandra Gholston

Decoding Partner Ecosystem and AI Innovation: A Microsoft Leader Shares All

Erin Figer, Sanjay Mehta

Laurent Mechain

Ashleigh Vogstad

In November 2023, over 300 Microsoft partners, leaders, experts from Microsoft, and ambassadors assembled for an incredible two days in Dallas, Texas. Today, we bring you back to another astonishing session led by Elliotte Dunlap, a Microsoft Partnership Leader. In this recorded session, Elliotte demystifies and decodes Microsoft's Sales Engagement Methodology (MCEM) for this partner audience to help them best align for effective co-selling with Microsoft. Listen today to Crack the Code on Microsoft's MCEM to Unlock Co-Selling Success.

Elliotte Dunlap

Today, we have a very exclusive. In November of 2023, over 300 Microsoft partners, leaders, experts, from Microsoft, and ambassadors all assembled in Dallas, Texas, for what an incredible two days. Today, we’re going to bring you back to November for an incredible session with Kevin Priester, the leader of Microsoft’s Small, Medium, and Corporate business, where he takes us on a journey through technology and the advent of AI. And why the SMC business of over $75 billion within Microsoft is a rich “acre of diamonds” for partners to grow their business.

I'm excited to welcome back my next guest to Ultimate Guide to Partnering. Janet Schijns is a go-to-market and profitable growth expert, board member, ecosystem growth expert, and megacosm guru. She is the CEO of JS Group, a transformative market consulting firm. As a visionary of the channel ecosystem, she is in charge of developing GTM plans and numerous 5-star, award-winning channel programs. Her approach is to manage challenges with a razor-sharp problem-solving skill set that delivers. She has the "street cred" and experience to close deals in business and operating models, sales channels, partner development, product innovation, digital transformation, robotics and automation, and ecosystem management. In this episode, Janet and I deep dive on why partnerships fail & how to fix them. Let's dive into the world of channels and ecosystems with Janet as she shares her expertise on the challenges executive-level managers encounter in channel strategy, marketplace predictions, the role of generative AI, market action planning, and fail-first strategy. She also discusses how to address the lack of women in partnerships, protect women from abuse through financial independence, and more.

In this episode of Ultimate Guide to Partnering®, join Vince Menzione as he shares a synopsis of the first four months of 2024. Throughout the episode, Vince dives deep into the shared quality time with leaders from the top hyperscalers and other successful tech giants, the importance of marketplaces and co-selling, rapid changes after the global pandemic, and the highly successful previous Ultimate Partner live event. Furthermore, you’ll get a glimpse of what’s included in the next live event we’re planning to have at the end of May 2024.

We are excited to launch our first AWS episode in years. Join us as we delve into marketplace development and partnership success at AWS with our special guest, Josh Greene. Josh is responsible for Marketplace Success at AWS and brings over 20 years of experience in startups, channel partners, and ISVs to this role. In this episode, Josh brings valuable insights into driving revenue generation, strategic partnerships, and global expansion, decoding AWS Marketplace Success, and how partners achieved billions last year. Josh shares his expertise as the Sr. Manager of Global Seller Innovation/MP Development at AWS. Discover how AWS and partners leverage cloud commitments for partner success, the strategies behind AWS Marketplace growth, and the pivotal role of partner engineering in streamlining the sales process. Tune in to learn the importance of collaboration, innovation, and customer obsession in achieving success with AWS Marketplace. Don't miss out on actionable insights to scale your business and drive innovation with AWS.

Chelsea Berlucchi Joins Ultimate Guide to Partnering® Delve into the intricate world of co-selling strategies alongside Chelsea Berlucchi, head of Google Subregional Co-Sell, North AM, a trailblazing leader spearheading revenue acceleration and partner expansion throughout North America. Embark on a journey as Chelsea divulges priceless insights into harmonizing company growth initiatives with customer objectives, ensuring flawless integration and delivery. Gain unparalleled expertise from Chelsea Berlucchi as she imparts actionable tips and recounts real-world experiences aimed at optimizing co-selling opportunities. Don't miss out on this chance to enhance your partner collaborations and maintain a competitive edge in the ever-evolving tech landscape.

Chelsea Berlucchi

n this episode, Greg Sarafin, Global Managing Partner—Alliance Ecosystem at EY, joins us to explore the pivotal role of the Chief Partner Officers, his career progression, and the dynamics of successful partnership and organizational leadership. Discover how Greg oversees EY's Alliance Partner Ecosystem, driving substantial growth and impact. He has contributed a staggering 40% to EY's growth over the past six years, creating billions in revenue. With insights from his extensive experience, including leadership roles at IBM and BearingPoint, Greg shares invaluable perspectives on strategic partnerships, technology implementation, and leadership skills essential for C-suite roles. Learn firsthand about the intersection of technology, business, and partnerships as Greg discusses the tech industry's influence on GDP growth, AI value creation, and business process reengineering. Gain actionable insights into partner operations, cost management, and the profound impact of partnering functions on organizational success. Tune in to uncover the secrets of effective partnering, leadership, and capital allocation in today's rapidly evolving business landscape. Don't miss this enlightening conversation with Greg Sarafin, a seasoned leader with a wealth of experience in driving impactful partnerships and organizational growth.

Welcome to an exciting new episode of the Ultimate Guide to Partnering. Today, we dive deep into a topic we have not covered, Modern Selling and the Buyer's Journey, with special guest Brandon Lee, the Founder of Fist Bump and the Co-Host of Mastering Modern Marketing. In this engaging discussion, Brandon shares his experience navigating through the oversaturated world of marketing and sales, shedding light on the importance of creating demand rather than simply capturing existing demand. These insights are complemented by Vince's perspective on the need for a more cohesive and effective ecosystem for builders, innovators, and leaders in various industries. Join us as we explore the evolving landscape of digital content creation, the changing buying behavior of millennials, and the crucial role of trust in the selling process. Get ready to uncover valuable strategies for leveraging platforms like LinkedIn and revolutionizing marketing and sales approaches in the digital age.

Yvonne Muench, a seasoned leader in business strategy, product management, and partner programs. Together, Vince and Yvonne delve into the transformative power of marketplaces, emphasizing the growing importance of AI adoption within the Microsoft ecosystem. Gain insights into the rewards awaiting Microsoft partners, the tangible benefits of Microsoft's marketplace, and key strategies for success in the commercial marketplace. Discover how strategic alignment, deep audience understanding, and effective partner planning can drive marketplace growth and foster fruitful collaborations with Microsoft. Don't miss out on this invaluable discussion on navigating the evolving landscape of partner ecosystems.

Join Vince Menzione as he sits down with Yvonne Muench, a seasoned leader in business strategy, product management, and partner programs. Together, Vince and Yvonne delve into the transformative power of marketplaces, emphasizing the growing importance of AI adoption within the Microsoft ecosystem. Gain insights into the rewards awaiting Microsoft partners, the tangible benefits of Microsoft's marketplace, and key strategies for success in the commercial marketplace. Discover how strategic alignment, deep audience understanding, and effective partner planning can drive marketplace growth and foster fruitful collaborations with Microsoft. Don't miss out on this invaluable discussion on navigating the evolving landscape of partner ecosystems.

Dee Burger and Tony Safoian Join Ultimate Guide to Partnering® Join us as we delve into the dynamic world of technology partnerships, business culture alignment, and groundbreaking industry transformations. Discover the secrets behind the merger of Insight and Versa, and explore innovative strategies for reshaping the reseller industry with cutting-edge business models. Dive deep into the realm of AI-driven commerce and marketplaces, while uncovering the intersection of AI, security, and Google's services. Plus, gain exclusive insights into partnering with Google Cloud and Insight directly from industry leaders. Featuring Dee Burger, President of Insight North America and Tony Safoian, CEO and President of SADA Systems, a renowned consultancy and cloud Managed Services Provider, this video is a must-watch for tech enthusiasts, business leaders, and anyone eager to stay ahead in the ever-evolving tech landscape.

Dee Burger and Tony Safoian

Join host Vince Menzione as he delves into the essential principles for achieving success in the dynamic landscape of partnership, with a special focus on strategies tailored for Microsoft collaborations. In this episode, you'll discover the transformative power of a growth mindset, leadership principles, and the keys to executing a winning partner strategy. Explore firsthand accounts of partner success with Microsoft, learn about branding essentials, and understand the crucial role of agility in staying ahead in today's ever-evolving industry.

Join Vince Menzione in this special episode of The Ultimate Guide to Partnering, where he repurposes and shares insights from an exclusive interview conducted on the Partnerships Unraveled podcast hosted by Rick van den Bosch. Explore the intricate realm of tech partnerships and ecosystems, delving into Microsoft's dynamic partner ecosystem, mid-market focus, and AI investments. Discover invaluable perspectives on Microsoft's channel strategy and growth opportunities, alongside expert advice on leveraging marketplace opportunities when partnering with Microsoft. Uncover the crucial role of partners in Microsoft's AI strategy and explore potential opportunities in this burgeoning field. Don't miss out on this enriching episode packed with actionable insights and expert guidance.

Rick van den Bosch

Join Vince Menzione in a captivating conversation with Heather Deggans, VP of Microsoft Partner Go-to-Market for the Americas. Learn about Microsoft's FY24 priorities, AI focus, SMB opportunities, and the importance of partnerships. Discover the co-pilot program's benefits, insights on differentiation, and ecosystem growth strategies. Don't miss this deep dive into the tech industry's evolving landscape with a seasoned leader at the forefront of innovation.

Heather Deggans

Ultimate Guide to Partnering Exclusive with Sharon Schoenborn Unlock the secrets of successful partnerships with Microsoft's Corporate VP of Americas SMC, Sharon Schoenborn, on Ultimate Guide to Partnering®. Join us as she shares strategic insights into SMC business segments, AI investments, growth strategies, and leadership tips. With over 20 years of global experience, Sharon empowers businesses to transform and thrive in the Microsoft ecosystem digitally.

Sharon Schoenborn

Thomas Abel, the Microsoft 365 Business GTM Director, joins Ultimate Guide to Partnering for this exclusive interview following Microsoft's massive announcements, coming to you live from Microsoft Studios in Redmond, WA.

We are diving into the dynamic world of healthcare technology and partnership ecosystems with Microsoft's Vice President, Nina Somerville. Explore Microsoft's significant investments in healthcare, AI applications, and the keys to successful partnerships. Nina shares her extensive leadership experience, emphasizing the importance of transparency, empathy, and a growth mindset in the tech industry. Gain valuable insights on AI adoption, data readiness, and fostering diversity. Join host Vince Menzione and Nina Somerville for a deep conversation on career growth, mentorship, and the critical role of partnerships in the health and life sciences industry. Don't miss this engaging discussion with a seasoned leader shaping the future of healthcare technology.

Nina Somerville

Michelle Regusa McBain

Listen as Vince Menzione Kicks Off LIVE in Dallas Building an event from scratch in 100 days is not for the faint of heart. I am incredibly grateful to everyone involved in the process. The friends who said "just do it", the team in Las Colinas, the experts who came on the team, the sponsors who placed blind faith in my ability to fill the room, and the hundreds or perhaps thousands who cheered us on and helped fill the venue. I'm excited to release this keynote from Ultimate Partner LIVE. I wish you all could have been in the room to feel the energy, the excitement, and the spark around partnerships and igniting the ecosystem. It was electric. We will be sharing select sessions such as this one with our listeners and hope you join Ultimate Partner Experience to watch all the sessions and experience more!

Kevin Peesker, the President of Microsoft’s Worldwide Small, Medium, Corporate & Digital Sales Organization, is a proven business transformation leader with an exceptional 30+ year record of driving collaboration between government / industry and technology and creating customer-obsessed organizations.

In this Ultimate Guide to Partnering episode, we sit down with John Jester to discuss his vision for Veeam and how he's leveraging the company's rich partner ecosystem and over 400,000 customers to drive growth and innovation. By putting partners and customers first, Jester is reshaping Veeam's future and leading the charge in the channel.

Jim Anderson, Googles Partner, Channel, and Ecosystem Leader for North America, Joins Ultimate Guide to Partnering® to share with our listeners how to optimize for success working with Google. Jim shares where he is investing, why a value mindset is important to customer success, and why one plus one equals one when it comes to client success. This is a MASTERCLASS achieving your greatest results partnering with Google.

Dee Burger assumed the role of president, Insight North America in May 2022. He leverages extensive knowledge of the IT industry to help clients maximize the value of technology so they can achieve their most ambitious technology goals. He is responsible for leading the Insight North America business, including partner management, Insight Public Sector, commercial and enterprise sales, and solutions delivery. Burger drives Insight’s evolution into an industry-recognized solutions integrator, helping organizations accelerate their digital transformation journey.

John Jahnke is the CEO of Tackle a company that specializes in helping software as a service companies accelerate their Cloud Go-to-market strategies. And he joins to share how you and your organization need to take advantage of this massive opportunity we're all seeing around marketplaces and hyper-scalar co-selling. If you're ready to accelerate your success, then you'll enjoy listening to this insightful interview with this amazing leader. Thank you for joining the ultimate guide to partnering

Welcome to a milestone episode of the "Ultimate Guide to Partnering" podcast! I can hardly believe it's our 200th episode. To mark this special occasion, we're diving into a foundational principle of partnership that we believe is often overlooked but incredibly vital. At Ultimate Partner, we emphasize the importance of cultivating the right mindset, be it a growth mindset, an infinite mindset, or a partnership mindset. This mindset is the key to unlocking the full potential of partnership leaders and achieving their greatest results. We're passionate about this topic, and we're thrilled to explore it further today. In this episode, we have a remarkable guest with us, Mike Gervais. He's not only a dear friend but also a high-performance leader and coach, known for working with CEOs, Olympic athletes, and individuals from diverse backgrounds to help them reach their peak potential. Mike is also the author of a compelling new book, "The First Rule of Mastery." This marks his fourth appearance on "Ultimate Guide to Partnering," and we're diving deep into his book's principles and how they can empower you to achieve your greatest results. So, sit back, relax, and get ready to absorb insights from Mike Gervais as we celebrate our 200th episode of "Ultimate Guide to Partnering."

There are moments in one's journey that are marked not just by the miles covered but by the company kept. As we herald the 199th Episode of Ultimate Guide to Partnering, I'm honored to be joined by two industry experts and fellow podcasters, Rob Spee is SVP of Channels and Alliances at Beyond Trust and the host of the Channel Journey's Podcast. Paul Byrd, Portal Wizard at Magentrix and host of the Ultimate Channel Sales Podcast. Their insights into the world of partners, ecosystems, and channel sales are invaluable and our shared dedication to fostering successful partnerships and our passion for podcasting brings a unique blend of expertise, camaraderie, and vision to this discussion. As we reminisce, debate, and predict the future of partnerships, I invite you to be a part of this monumental episode. Dive in and join the conversation.

Three podcasters

If you're focused on forging successful partnerships with industry leaders like Microsoft and are seeking actionable strategies to scale your business in FY24, then you're in the right place. Welcome to "The Ultimate Guide to Partnering," a podcast where host Vince Menzione, a seasoned partner sales executive, provides strategic insights to drive your business success. Today's episode features an in-depth conversation with Mike Reinhardt, Chairman and CEO of Quisitive, a publicly-traded, multi-year award-winning Microsoft partner. Recorded just a day after the Microsoft Inspire conference, this episode offers an exclusive look into the best practices and strategies for sustaining a successful partnership in the rapidly evolving Microsoft ecosystem. Your journey towards achieving exceptional business results through strategic partnerships starts here.

In the wake of Microsoft's Inspire announcements on generative AI and co-pilot, the opportunity landscape for partners is evolving rapidly. Whether you're a novice or a seasoned veteran in Microsoft's ecosystem, this episode is a must-listen. We're joined by Lane Sorgen, Executive Vice President at Quisitive and former Microsoft leader, who will discuss leveraging Generative AI in Business Applications. With the industry undergoing tectonic shifts, Elaine will share key strategies for partners to navigate and capitalize on these changes. This episode aims to equip you with actionable insights to optimize your partnership ROI.

Are you prepared for an in-depth look at key updates following the Microsoft Inspire conference? Interested in hearing from Nina Harding, the leader of Microsoft America's Partner Business GPS, on pivotal changes and announcements? As you strategize for Fiscal Year 2024, don't miss our upcoming episode of "Ultimate Guide to Partnering." Nina Harding, Corporate Vice President of Microsoft America's Partner Business GPS, joined us for an exclusive interview the day after the Microsoft Inspire conference. This deep dive focuses on Microsoft's latest announcements and how Nina is organizing her team for success in FY24. This conversation also marked the launch of our first live digital event, "Winning with Ecosystems." Catch the full video interview at UltimateGuideToPartnering.com. I'm confident you'll find this dialogue as insightful as I did in hosting Nina Harding.

I welcome Troy Bertram, the Executive Managing Director of Google Cloud's Public Sector business. In this episode we discuss Google's partner-led and partner-first approach to the Public Sector, the company's extraordinary commitment to building this business, how it uniquely reached the highest levels of compliance and security to support the most stringent government customers, and why partners need to consider Google as they build their business strategy. I hope you enjoy and learn from this discussion as much as I enjoyed welcoming Troy Bertram.

Are you prepared for an in-depth look at key updates following the Microsoft Inspire conference? Interested in hearing from Nina Harding, the leader of Microsoft America's Partner Business GPS, on pivotal changes and announcements? As you strategize for Fiscal Year 2024, don't miss our upcoming episode of "Ultimate Guide to Partnering." Nina Harding, Corporate Vice President of Microsoft America's Partner Business GPS, joined us for an exclusive interview the day after the Microsoft Inspire conference. This deep dive focuses on Microsoft's latest announcements and how Nina is organizing her team for success in FY24. This conversation also marked the launch of our first live digital event, "Winning with Ecosystems." Catch the full video interview at UltimateGuideToPartnering.com. I'm confident you'll find this dialogue as insightful as I did in hosting Nina Harding.

Excited to welcome Barrett King, Hubspot's Leader for GTM Strategy for Ecosystem joins Ultimate Guide to Partnering us to help you as a Partnership Leader think about Outcomes. Barrett joins us to share, not only his mission and the vital importance of his role at HubSpot, but all the other amazing work he’s doing to nurture our partner led growth and ecosystem led growth strategies for organizations like yours. I hope you enjoy and learn from this discussion. As much as I enjoyed welcoming, Barrett King.

For this Microsoft Inspire special edition, I'm joined by two industry friends, Per Werngren and Rob Fegan, for a chat about the renowned event and what to look for this year from Microsoft. What You’ll Learn You will hear from two industry veterans about how they prepare for the big Microsoft Inspire Conference, what sessions they are most eager to view this year, and what's in store for Microsoft's new fiscal year.

Carson Heady is a best-selling author, award-winning seller, recognized thought leader, and podcast host. Carson joins this podcast to help you learn, how can Microsoft Partners achieve their greatest results co-selling.

Released the day of the New Microsoft Cloud Partner Program launch, this episode of Ultimate Guide of Partnering® features Dan Rippey, one of the most influential people shaping the future of Microsoft's partner programs. Dan is the director of the new Microsoft Cloud Partner Program and joins to help you best align for success by understanding what just rolled out and what plans Microsoft has in store. In this important episode, I was excited to have Dan decoding Microsoft's new cloud partner program at the launch.

Wondering what role the three cloud hyperscalers, AWS, Microsoft, and Google can play in your partner strategy? Today I'm sharing an episode of my fellow podcast host's, Rob Spee's Channel Journey's podcast where I'm along with Paul Bird of the Ultimate Channel Sales podcast, for a channel panel chat. We talk about the impact of hyperscalers on the partner ecosystem, why they are so important, and some things you need to know to be successful.

John Jahnke is the CEO of Tackle a company that specializes in helping software as a service companies accelerate their Cloud Go-to-market strategies. And he joins to share how you and your organization need to take advantage of this massive opportunity we're all seeing around marketplaces and hyper-scalar co-selling. If you're ready to accelerate your success, then you'll enjoy listening to this insightful interview with this amazing leader. Thank you for joining the ultimate guide to partnering

In this Ultimate Guide to Partnering episode, Clive D'Souza takes us through the role and mission of Google Cloud's Partner Engineering organization, explains how his team supports customers and partners on their transformational journey and how partners can best engage with his organization to drive win-win-win outcomes through precision partnering. I enjoyed this insightful conversation, especially our deep dive into ethical AI and the use of AI for Good! Tune in to learn how Google Cloud's Partner Engineering drives the use of AI for good!

In this Ultimate Guide to Partnering episode, meet Scott Barneson, Managing Director of ISV Sales for Google Cloud. As the leader of Google Cloud North America's ISV team, Scott is passionate about helping businesses achieve their objectives by delivering tailored solutions from ISV partners. With a wealth of experience in the technology industry, Scott's mission is to ensure the success of both customers and partners by aligning the right ISV solutions to address specific customer challenges. Scott brings an insightful approach to partnering strategy and his dedication to customer relevance and technological differentiation. This is how Google Cloud is helping ISV Partners drive customer success.

Google Cloud is approaching a $30B business, and its partners have witnessed remarkable success in driving bold digital transformation journeys for customers. In this episode of Ultimate Guide to Partnering, you'll learn how Rob Harper, Director of Channel Sales and Strategic Partnerships at Google Cloud North America, is applying his many years of experience to shape and grow Google Cloud's partner business. How he's shifting the focus and transforming these partners from transactional to solutions, and why marketplaces are a key part of his strategy. We'll also discuss how he's applying Precision Partnering to create a "win-win-win" for partners and how organizations like yours can achieve their most outstanding results by engaging with his team to drive mutually successful outcomes.

Google Cloud is approaching a $30B business, and its partners have witnessed remarkable success in driving bold digital transformation journeys for customers. In this episode, Chris Voss, Director of North American Services Partnerships for Google Cloud shares valuable insights on precision partnering and the ever-evolving digital transformation landscape. Chris emphasizes the significance of understanding partners' unique capabilities, enabling them to develop tailor-made solutions aligned with customer needs. He highlights the importance of agility in responding to unforeseen challenges and the role of responsible innovation and generative AI in driving successful outcomes. This conversation reinforces the importance of strategic partnerships in unlocking remarkable transformations in the age of rapid digital advancement.

Jim Anderson, Googles Partner, Channel, and Ecosystem Leader for North America, Joins Ultimate Guide to Partnering® to share with our listeners how to optimize for success working with Google. Jim shares where he is investing, why a value mindset is important to customer success, and why one plus one equals one when it comes to client success. This is a MASTERCLASS achieving your greatest results partnering with Google.

Kevin Peesker, the President of Microsoft’s Worldwide Small, Medium, Corporate & Digital Sales Organization, is a proven business transformation leader with an exceptional 30+ year record of driving collaboration between government / industry and technology and creating customer-obsessed organizations.

Dee Burger assumed the role of president, Insight North America in May 2022. He leverages extensive knowledge of the IT industry to help clients maximize the value of technology so they can achieve their most ambitious technology goals. He is responsible for leading the Insight North America business, including partner management, Insight Public Sector, commercial and enterprise sales, and solutions delivery. Burger drives Insight’s evolution into an industry-recognized solutions integrator, helping organizations accelerate their digital transformation journey.

Brent Combest is the Vice President of Global Partner GTM at UiPath, the leader in Robotic Process Automation or RPA. RPA enables organizations to automate various business and software processes, increasing efficiency and accuracy while achieving scale. Brent shares how he is applying a growth mindset and his experience at Microsoft to redefine UIPath’s channel program and create value for its partners.

Deb Harding Oberly, Microsoft's America's Sales Director for artificial intelligence, leads a team of highly trained "black belts" specialists who work with customers and partners to integrate emerging technologies like ChatGPT.

Deb Harding Oberly

In this Ultimate Guide to Partnering episode, we sit down with John Jester to discuss his vision for Veeam and how he's leveraging the company's rich partner ecosystem and over 400,000 customers to drive growth and innovation. By putting partners and customers first, Jester is reshaping Veeam's future and leading the charge in the channel.

Rick is the founder and CEO of Channext, a partner marketing platform and organization that helps channel teams to scale and measure their through partner marketing and partner engagement activities to increase revenue. Learn how this ecosystem tech start-up propels best-in-class engagement and results.

Rick van den Bosch

Angie McCourt is Microsoft's General Manager and an accomplished author, coach, and podcaster. Angie has a rich background, having led transformation at TD Synnex and running her own successful business, helping leaders shift from the inside out. She now brings these invaluable skills to Microsoft. In this episode, learn how one technology leader transforms, shifting from the inside out.

Monique Hayward, Microsoft's Business Application Partner Ecosystem Leader, shares the big vision Microsoft has for the future of work, how it's leveraging the power of its cloud, and its immense commitment to its partners to lead the path forward.

Monique Hayward

Quisitive has been on a tear and highly differentiated itself by partnering with Microsoft and providing its customers with a range of services and capabilities. Mike Reinhart, their CEO, and I discuss how Quisitive has focused on creating long-term partnerships with its customers, helping them on the transformation journey toward adopting and integrating cloud technologies to achieve successful business outcomes. He believes that partnerships play a critical role in creating a competitive advantage and enabling organizations to achieve their greatest results.

Organizations like Microsoft, the Seattle Seahawks, and Olympic Gold Medalists have applied Dr. Michael Gervais's principles. You will learn more about his work and why his principles are foundational to optimal organizations - especially those looking to shift to a partner mindset - especially during challenging times. You will walk away with an understanding of how Mike applies these principles and how mindset can help you achieve your greatest results in 2023!

Michael Gervais

In this episode, learn how this partner ecosystem leader, Laura Padilla, has built a successful career doing the uncomfortable and why hard work, integrity, competency, and a reputation for problem-solving have propelled her success. In this episode, you will walk away with tools to evolve into an influential partnership leader.

Jenni Flinders is the SVP for NetApps Worldwide Partner Group, responsible for developing and executing NetApp’s overall partner strategy and programs for its global ecosystem of partners and ensuring NetApp’s customers reap the benefits of cloud and emerging technologies.

Cassandra Gholston is the CEO of PartnerTap, a founding sponsor of this podcast, and a longtime friend. Cass and I discussed why she founded PartnerTap and why leading organizations like Concur Genesis, ADP LogMeIn, and LastPass choose their solution. We also discuss the woman entrepreneur movement #fempire and how technology partners can take advantage of a free offer from PartnerTap. In this episode, Cass shares how you can unleash the power of data to 10X your partner growth!

Cassandra Gholston

Released the day of the New Microsoft Cloud Partner Program launch, this episode of Ultimate Guide of Partnering® features Dan Rippey, one of the most influential people shaping the future of Microsoft's partner programs. Dan is the director of the new Microsoft Cloud Partner Program and joins to help you best align for success by understanding what just rolled out and what plans Microsoft has in store. In this important episode, I was excited to have Dan decoding Microsoft's new cloud partner program at the launch.

My guest for this episode of Ultimate Guide to Partnering is a former colleague, now leading a 500-person organization focused on customer service. Connor Marsden is the Executive Vice President for Salesforce Service Cloud. Salesforce has just surpassed SAP as the largest business application software provider. And in this episode, Connor shares how Salesforce Service Cloud is the central nervous system for many of the amazing brands we all know and love and how partners can take advantage of the $1.6T opportunity partnering with Salesforce.

I was excited to welcome a great leader and friend to this podcast. In this episode, Chris Sokolosky, the Managing Director of Healthcare for Google, shares how Google is leveraging its strengths in data, artificial intelligence, and machine learning to help organizations transform how they deliver outcomes. This is a most significant part of our economy, with almost 20% of GDP. Chris shares how Google transforms the future of healthcare across providers, plans, pharmaceuticals, and biotech and what it means to you as a partner?

Chris Sokolosky

Join this special episode where we turn the tables. Adam Michalski, the host of the Partnered Podcast interviews the Founder and Host of Ultimate Guide to Partnering® Vince Menzione. They discuss the Ecosystem Movement, Partnership Principles, and how Ultimate Partnerships guide their clients to success through a partner mindset.

Jim Anderson, Googles Partner, Channel, and Ecosystem Leader for North America, Joins Ultimate Guide to Partnering® to share with our listeners how to optimize for success working with Google. Jim shares where he is investing, why a value mindset is important to customer success, and why one plus one equals one when it comes to client success. This is a MASTERCLASS achieving your greatest results partnering with Google.

Adam Massey joins this episode for a unique conversation, given his role leading ecosystem strategy at Google and now leading ISV strategy at a top Google Partner, SADA. In this episode, you'll learn how SADA taps into the power of Ecosystems to drive their greatest results.

Julie Sanford, Microsoft's Vice President for Go to Market Strategy & Programs for the Microsoft Global Partner Solutions organization. Julie joins us on the heels of the big Inspire Conference to share with our listeners how they can align for success in 2023 by taking advantage of all that Microsoft offers to help partners achieve their greatest success. I hope you join as this Microsoft Partner CMO, Inspires Partners, to unlock their greatest results in 2023.

This special condensed episode of Ultimate Guide to Partnering® highlights some of the best nuggets from my interview with Darren Mowry, a top Google Sales Leader investing in partners to fuel hyper-growth. Darren has held leadership roles at all three hyper scalers and joins to help us better differentiate his organization’s approach and why partners of all types and SaaS vendors should invest in building partnerships with Google. This is a special Twenty-Seven-Minute MASTERCLASS on Achieving Your Greatest Results with Google.

I was so excited to welcome an amazing Partner, Channel, and Ecosystem leader, Janet Schijns, the CEO of JS Group. Janet and I have a tremendous conversation about the principles of partner channel and ecosystem coaching she is giving technology organizations and partners. In this must-listen episode, Janet Schijns leads a MASTERCLASS achieving your greatest results with Ecosystems & Megacosms.

Alvaro Celis is Microsoft's Vice President for Global ISV – Commercial Solutions and Breadth. Alvaro and his team lead the ISV strategy for the different Microsoft Commercial Solution Areas, and the global relationships with the most iconic ISVs in each of these markets. Creating a holistic approach and engagement with the ISV ecosystem that enables deep transformational partnership at scale.

My next guest on Ultimate Guide to Partnering is no stranger to these two topics; summiting Mt. Everest and leading partner ecosystems to achieve epic results. Louise McElroy is the VP of US Channel Sales at Trend Micro.

I'm excited to be celebrating 150 amazing episodes with a five-timer guest, Jay McBain.

Software is eating the world. This decade of the ecosystem is marked by rapid growth and acceleration of SaaS applications, with experts expecting us to reach over 1 million SaaS solutions by the end of this decade. A person at the center of the movement to get more early-stage tech companies to achieve their greatest results through partners and ecosystems joins Ultimate Guide to Partnering®. Jared Fuller tells us WTF is an Ecosystem and how Partner Hacker helps tech companies PartnerUp.

Applications are eating the world. This decade of the ecosystem is marked by rapid growth and acceleration of business applications, with experts expecting us to reach over 1 million SaaS solutions by the end of this decade. Microsoft has been at this game for over two decades and the Microsoft Dynamics business has wained and stumbled at times. Satya's timely investments are resonating. Leaders, like Emily He bring a renewed focus to solutions, industry, and leverage Microsoft's core strengths across three clouds. In this episode, you will learn how Microsoft Dynamic's CMO is helping Partners achieve their greatest results.

This special condensed episode of Ultimate Guide to Partnering® highlights some of the best nuggets from my interview with Darren Mowry, a top Google Sales Leader investing in partners to fuel hyper-growth. Darren has held leadership roles at all three hyper scalers and joins to help us better differentiate his organization’s approach and why partners of all types and SaaS vendors should invest in building partnerships with Google. This is a special Twenty-Seven-Minute MASTERCLASS on Achieving Your Greatest Results with Google.

Gavriella Schuster is the former channel chief at Microsoft and now a three-time guest on this podcast. I was excited to welcome this recent Microsoft Alum for a conversation on her mission to address the diversity and equity inclusion gaps. This iconic partner leader breaks through to help us become better allies.

Gavriella Schuster

Alvaro Celis is Microsoft's Vice President for Global ISV – Commercial Solutions and Breadth. Alvaro and his team lead the ISV strategy for the different Microsoft Commercial Solution Areas, and the global relationships with the most iconic ISVs in each of these markets. Creating a holistic approach and engagement with the ISV ecosystem that enables deep transformational partnership at scale.

Jennifer Byrne, a former Microsoft executive is the CEO of Arrived Workforce Solutions. Jennifer is building a Workforce Empower Platform to give access to the majority of workers not served today by platforms many of us have grown to love such as Linked In.

or this Leaders Series episode of the podcast, I was delighted to welcome Jennifer Didier, the CEO, and Founder of Directions Training. In this episode, you’ll learn how this successful woman entrepreneur is acting as a catalyst for Women in Technology and trailblazing a path for more women to get into the technology sector.

Jennifer Didier

I was delighted to welcome back a dear friend and past guest, Andrea McGonigle - Google General Manager, Health & Life Sciences Partnerships & Strategic Initiatives for this episode of Ultimate Guide to Partnering®. Andrea shares how one Google Executive applies a 10X Mindset to improve healthcare outcomes in our discussion.

Andrea McGonigle

Harry is the founder of SMB Nation, the CannaTech Group, and the author of the Pocket MBA. He is a renaissance man, and a legend in the world of partnering, which is why I invited him to Ultimate Guide to Partnering.

Harry Brelsford

For this Leaders Series episode of the podcast, I was delighted to welcome Alysa Taylor – Microsoft’s Corporate Vice President for the Cloud Marketing Business Applications and Global Industry divisions at Microsoft. In this episode, Alysa advises us to focus on listening, understanding and knowing where the world is going.

This special Leaders Series spotlights past episodes with amazing leaders as part of Ultimate Guide to Partnering's Fifth Birthday Celebration. My guest for this episode of the podcast is Brea Starmer who joins Ultimate Guide to Partnering for a far-reaching, big, and bold interview focused on how one leader inspires others to achieve what we all thought was just potential.

My next guest on Ultimate Guide to Partnering is a thought leader in the discussion and transformation of partner channels and ecosystems. Allan Adler joins to tell us how technology partners organize for success around go-to ecosystems.

Carson Heady is a best-selling author, award-winning seller, recognized thought leader, and podcast host. Carson joins this podcast to help you learn, how can Microsoft Partners achieve their greatest results co-selling.

My mission is to help technology organizations achieve their most significant results working with the technology giants like Microsoft. In the work I do coaching and advising organizations, I often find they miss an important untapped opportunity to work with the teams closest to the customer. It is why I invited my next guest to Ultimate Guide to Partnering®. David Lochridge, the General Manager for the Client Success Unit for Microsoft US Financial Services, joins to introduce partners to navigating Microsoft's customer success unit to achieve your greatest results.

David Lochridge

Microsoft continues to make significant investments in business applications and "Industry Clouds" focused on Healthcare, Retail, Nonprofit and other sectors. Last year, Alysa Taylor joined Ultimate Guide to Partnering to introduce our listeners to Microsoft's Business Application and Industry Cloud Strategy. In this episode, Toby Bowers, GM for Industry Apps and Data Marketing, joins to tell us how partners achieve their greatest results with Microsoft's Industry Cloud Strategy.

After our recent collaboration on his third book, "The B2B Sales Top Tips Guidebook", I invited Jim to discuss how partner leaders can optimize sales to deliver their most outstanding results. In this episode, Jim and I discuss our collaboration and his view of integrating partner-selling into large multi-national sales organizations.

Part Two of the series features my friend and neighbor in South Florida, Jay Mc Bain –Principal Analyst – Channels, Partnerships & Ecosystems at Forrester. Jay joins Ultimate Guide to Partnering to share how to achieve your greatest results in 2022, with a view toward Channels and Ecosystems.

I've been watching the Tokyo Olympics and wanted to share this episode recorded back in December with World-renowned high-performance psychologist and industry visionary Dr. Michael Gervais. This is one of my favorites. I wanted to share it with those who missed it in December. Also, Michael is coming back to the podcast, I'm so excited to welcome him back later this year. So stay tuned and I hope you enjoy listening to this episode as much as I've enjoyed getting to know Dr. Michael Gervais

Michael Gervais

As Director of Partner Development at Microsoft - Cameron Lim works with many ISV Partners, roughly 350 partners in his partner assist program to help them accelerate their success. Cam brings a unique perspective to Microsoft as he has sat on the other side of the table, helping his previous organization bring out its best to accelerate their success and stand out working with Microsoft.I invited my next guest Cameron Lim to help these partners achieve their greatest results working with Microsoft.

Gail Mercer Mackay, the Founder, and CEO of Mercer Mackay Digital Storytelling built an enviable reputation and an outstanding business helping technology companies make more noise on their quest to stand out as Microsoft Partners.

Gail Mercer Mackay

Heather Deggans is the Vice President of Microsoft US, Partner Go-to-market. She leads a diverse team of marketers focused on enabling partner success by creating market differentiated intelligent cloud and edge solutions that transform customer outcomes. She is accountable for accelerating partner growth to capture market share and increase revenue. This work enables Microsoft's mission to empower every person and every organization on the planet to achieve more.

Heather Deggans

Many Technology Organizations struggle to navigate Microsoft's complexity to achieve their most significant results. It is why I first started this podcast to help organizations navigate to achieve their highest performance results with Microsoft. I also believe that we in the tech sector have an opportunity and perhaps an obligation to lead during this time like no other. I discuss both areas in this far-reaching conversation, Merrie Williamson, Microsoft CVP of Azure Infrastructure, Azure IOT, and Digital & Application Innovation. Merrie is a future-pacing leader who describes for our listeners how she and her organization push through boundaries as a growth mindset and empathy unlock potential.

Merrie Williamson

Merrie Williamson is the Corporate Vice President of Azure Infrastructure, Azure IoT and the newly launched Digital and Application Innovation solution area in the Microsoft Customer and Partner Solutions business group. She is responsible for Microsoft’s global commercial sales, strategy and execution for the core multi-billion dollar Azure business.

Merrie Williamson

How Technology Ecosystems Think and Organize Differently During These Exciting Times

My guest for this episode is Brent Combest, Microsoft's GM for National and Local partners and a three-time guest on Ultimate Guide to Partnering®. In this episode, Brent takes us through his 5 Steps to Partner Co-selling and Positioning Your Company for Success.

In this episode, Sanjay Mehta joins Ultimate Guide to Partnering® to tell our listeners how Tackle.io is helping Independent Software Vendors (ISVs) accelerate meaningful revenue with their cloud providers.

My guest for this podcast episode is Oguo Atuanya, Microsoft’s US Leader for Global Scale Services Partners, who explains how his organization is creating value for customers and markets with innovative routes to market and precision industry and customer solutions.

My guest for this podcast episode is Bob Evans, a leader on a mission to provide customer-centric analysis about business technology and the digital economy. Cloud Wars ranks the most influential Cloud Vendors during this rapid transformation.

I've been watching the Tokyo Olympics and wanted to share this episode recorded back in December with World-renowned high-performance psychologist and industry visionary Dr. Michael Gervais. This is one of my favorites. I wanted to share it with those who missed it in December. Also, Michael is coming back to the podcast, I'm so excited to welcome him back later this year. So stay tuned and I hope you enjoy listening to this episode as much as I've enjoyed getting to know Dr. Michael Gervais

Michael Gervais

My guest is a former colleague who leads Microsoft Consulting Services in the United States and has made a major commitment to the success of partners. Jim Lee is Microsoft's Vice President for US Consulting Services, also known as MCS. In this episode, Jim and I discuss how Microsoft Consulting Services is driving greater customer success with partners.

This special Leaders Series spotlights past episodes with amazing leaders as part of Ultimate Guide to Partnering's Fifth Birthday Celebration. My guest for this episode of the podcast is Brea Starmer who joins Ultimate Guide to Partnering for a far-reaching, big, and bold interview focused on how one leader inspires others to achieve what we all thought was just potential.

Melissa Mulholland

In the lead-up to Microsoft Inspire, we went back to the archives to rerelease this poignant interview with Rodney Clark. Recorded ten months earlier and in the midst of the pandemic, Rodney graciously joined Ultimate Guide to Partnering to tell the story of a trailblazer focused on his business and his people. I hope you enjoy hearing from and learning from Microsoft's New Channel Chief, Rodney Clark.

My guest is Jennifer Didier, the CEO, and Founder of Directions Training. In this episode, you'll learn how this successful woman entrepreneur is acting as a catalyst for Women in Technology and acting as a catalyst to get women into the technology sector.

Jennifer Didier

Eric Rosenkranz serves as the Executive Channel and Partner Engineering Leader on Google's North America Senior Leadership Team. As the senior Americas leader on the Global Channels leadership team, he leads a multibillion-dollar operation that has achieved exponential growth multiple times since joining in 2016. Eric also Chairs the North American Partner Governance Council and North America Partner Advisory council at Google.

Eric Rosenkranz

Suppose you a technology organization interested in learning more about applying OKR's (objectives and key results) in your organization? Or are you a technology partner looking at deploying this technology? I believe you won't want to miss this 106th Episode of Ultimate Guide to Partnering. My guest is Jeremy Epstein, the Chief Marketing Officer for Gtmhub. I was delighted to welcome Jeremy to discuss how OKR's and this leader are focused on advancing the Knowledge Worker Economy.

If you’re a technology organization looking to learn how a top ISV is investing to become a partner-led company, you’ll not want to miss this 105th Episode of Ultimate Guide to Partnering. My guest is Jason Beal, the Senior Vice President of Global Channel and Partner Ecosystems at AvePoint.

Sanket Akerkar has 20 years of leadership experience in the software industry. Most recently, he was the SVP of Fleet and Insurance at Nauto where he led their global sales, marketing, and services functions. Before Nauto, he spent 14 years at Microsoft in multiple senior leadership positions including VP Global Enterprise, Chief Evangelist of the United States, and Managing Director of Microsoft India. Sanket started his career at McKinsey & Co.

You will not want to miss this 103rd Episode of Ultimate Guide to Partnering. I’m delighted to welcome a woman I’ve known for several years and with whom I partner to deliver transformation to several best-in-class partner organizations Erin Figer, the Founder, and CEO of Core Consulting.

Raymond Bily, the CEO of BrightArrow Technologies. I met Raymond while I was Channel Chief at Blackbaud and BrightArrow was a Rising Star Partner of the Year. In this episode, Raymond shares his rich and fascinating story and how BrightArrow partners with technology organizations to deliver a complete K12 solution.

I feature an interview with Carola Cazenave, vice president of Pega’s global partner ecosystem, its Channel Chief. Pegasystems or Pega, has been taking the industry by storm with its low code / no-code approach to technology transformation and is investing in building out its channel. Carola and I discuss how Pega takes tech by storm by crushing complexity and focusing on partners for growth.

Carola Cazenave

In his role leading the worldwide execution of Microsoft’s vision for education, Anthony Salcito works to help empower educators and inspire students to achieve more.

Anthony Salcito

Per Werrngren is a serial entrepreneur in IT for 25+ years. He has built and led companies and organizations in Sweden, UK, and USA and specialized in P2P, the Microsoft ecosystem, and in building modern cloud businesses with a focus on recurring revenue.

Nikki Harley, Director of Strategic Alliance at SADA, a global leader in business and technology consulting services, and a Google Cloud Premier Partner

I was delighted to welcome a friend and fellow channel leader for the 95th episode of Ultimate Guide to Partnering. Marc Monday is Citrix Global Partner Go to Market Program Leader.

It was a pleasure to welcome to the podcast Microsoft’s Vice President for Partner Development, Carlos De Torres. Carlos’s organization is responsible for ISV’s Industry and Private Equity for the US Business. With a servant leaders mindset for partner growth, Carlos asks partners, “where can I help?”

Carlos De Torres

Jamie Harper, Microsoft's Vice President for the US Education business, to discuss Transformation, Challenges, and Opportunities in the US Education Sector.

Aletha Noonan, the Senior Vice President of Product and Partner Management at CDW. In this partner spotlight of CDW, Aletha shares her focus to solve for customers and do the right thing.

For this episode of the podcast, I am pleased to welcome Anne McClelland, the Vice President of XaaS Channel Optimization Research for Technology & Services Industry Association or TSIA. In her role at TSIA, Anne works closely with member companies to deliver research and advisory services that help them achieve success and optimization for their partner channels and drive incremental revenue at scale for XaaS offerings.

Anne McClelland

Cassandra Gholston the CEO of PartnerTap

Cassandra Gholston

For this Leaders Series episode of the podcast, I was delighted to welcome Alysa Taylor – Microsoft’s Corporate Vice President for the Cloud Marketing Business Applications and Global Industry divisions at Microsoft. In this episode, Alysa advises us to focus on listening, understanding and knowing where the world is going.

Miri Rodriguez, an award winning author, master storyteller and the global head of internships at Microsoft.

Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems at Forrester

Chaitra Vedullapalli

I've been watching the Tokyo Olympics and wanted to share this episode recorded back in December with World-renowned high-performance psychologist and industry visionary Dr. Michael Gervais. This is one of my favorites. I wanted to share it with those who missed it in December. Also, Michael is coming back to the podcast, I'm so excited to welcome him back later this year. So stay tuned and I hope you enjoy listening to this episode as much as I've enjoyed getting to know Dr. Michael Gervais

Michael Gervais

Michael Gervais

Leaders Series featuring Gavriella Schuster

Gavriella Schuster

Linda Rendleman

Justin Spelhaug

Sharan Hildebrand

Pleased and excited to welcome Rodney Clark, VP of Microsoft’s WW Internet of Things (IoT) and Mixed Reality Sales.

Lani Phillips, Vice President of Microsoft's US One Commercial Channel Sales Organization.

Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems at Forrester

Vadim Vladimirskiy

Melissa is the Chief Executive Officer of Crayon, a global leader in providing innovation and services to help companies worldwide leverage the power of technology to drive the greater good. This charismatic, people-first executive is passionate about using technology to maximize impact, primarily through data and AI.

Melissa Mulholland

Eduardo Kassner

Diego Tamburini

Mariya Zorotovich

Warren Wilbee, Sr. Director of Microsoft ISV Partner Recruitment

Ultimate Guide to Partner Episode Featuring Mike Moore, VP of Averetek and his new book "Marketing Multiplied"

Jonathan Friebert

Trent Burns, US Sales Director for Global System Integrators and Advisory Partners

Gavriella Schuster, Microsoft's CVP for the One Commercial Partner Organization.

Gavriella Schuster

Eduardo Kassner

Don Yaeger - 11 Time New York Time Best Selling Author, Speaker and Coach.

Toby Richards, General Manager Worldwide Partner Programs

William Lewallen

Scott Peltier, Microsoft's US Channel Incentives Lead - One Commercial Partner

Tony DiBenedetto, Chairman, CEO, and Co-Founder of Tribridge, A DXC Company.

Tony DiBenedetto

Shawn Toldo 2012

Eric Rosenkranz

Andrea McGonigle

Mariano DelleDonne

Stephanie Martin