Why Ultimate Partner?
Over six years ago, I embarked on a mission to empower partners struggling to navigate the complex world of tech giants like Microsoft, Google, and AWS. Today, I’m thrilled to announce the launch of Ultimate Partner, an extraordinary media, events, and advisory company dedicated to transforming your Cloud Go-To-Market (GTM) strategy and fostering Ecosystem Led Growth.
Having witnessed the industry from multiple perspectives – leading a $4.6 billion Ecosystem at Microsoft, spearheading partnerships for a billion-dollar company, and hosting 200 episodes of the Ultimate Guide to Partnering® -, I’ve gained invaluable insights and crafted a manifesto of principles to guide your success.
In an era defined by tectonic shifts, such as the global pandemic, economic headwinds, and the rise of AI, the role of hyperscalers has become increasingly critical. With investments of billions of dollars in ecosystems, technology, and customer acquisition costs, they have secured over $200 billion in customer commitments to durable cloud budgets. We stand on the precipice of a marketplace moment where simplifying and streamlining economic models associated with co-selling and ecosystem-led growth will shape the decade ahead.
Yet, as vendors and organizations demand more from us while resources diminish, we ask, “Where do we go? How do we navigate these seismic shifts? How do we thrive during this decade of the ecosystem?”
If you’re a partner, you’re likely grappling with these questions. The watering holes of the past no longer offer the guidance required to transform into a Cloud GTM and embrace Ecosystem Led Growth. That’s why Ultimate Partner exists – to be your trusted compass amidst the noise.
Ultimate Partner Vision “To Empower Every Individual, Organization, and Partner to Achieve More Through Successful Partnering.”
– Vince Menzione
Founder, Ultimate Partner &
Host, Ultimate Guide to Partnering
We help leaders transform their organizations to achieve their greatest! Transformation is at my core; personal transformation drove business transformations:
Four Successful Business Transformations
1. A top performer at a startup, I helped it grow from $6 to $125M. We went public and had a successful exit.
2. A Golden Gate Capital turnaround. I started a new segment and partner strategy that became the key accelerant to growth and transformation, resulting in a successful 5X valuation and exit within 26 months.
3. A Microsoft Executive leading Partner and Ecosystem growth for nine years, grew the business from $2.5B to $4.6B with channel transformation to the cloud.
4. Channel Chief / Chief Ecosystem Officer for a billion-dollar global ISV. Partner strategy resulted in the “Partner of the Year Award” top partner co-sell status and a channel turnaround.
Why Ultimate Partner?
My life’s purpose is to help leaders like you achieve your greatest results and transform your business in this Decade of the Ecosystem. I am on a mission to help organizations bring the models of the past into the current and future state, changing the world through successful partnering.
Are you feeling stuck achieving your greatest results?
I bring high-performance principles and expertise, media, and events to help you redefine what is possible.
Are you and your organization ready?