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Microsoft’s CVP for America’s Partner Business Joins Ultimate Guide to Partnering®
Are you prepared for an in-depth look at key updates following the Microsoft Inspire conference? Interested in hearing from Nina Harding, the leader of Microsoft America’s Partner Business GPS, on pivotal changes and announcements? As you strategize for Fiscal Year 2024, don’t miss our upcoming episode of “Ultimate Guide to Partnering.”
Nina Harding, Corporate Vice President of Microsoft America’s Partner Business GPS, joined us for an exclusive interview the day after the Microsoft Inspire conference. This deep dive focuses on Microsoft’s latest announcements and how Nina is organizing her team for success in FY24. This conversation also marked the launch of our first live digital event, “Winning with Ecosystems.” Catch the full video interview at UltimateGuideToPartnering.com. I’m confident you’ll find this dialogue as insightful as I did in hosting Nina Harding.
In Nina’s Words
Nina Harding is the Corporate Vice President of Global Partner Solutions for Microsoft America’s Business. Nina and her organization are responsible for empowering partners to unlock more for our customers- more agility, more efficiency, more innovation, more of whatever their goals are. They are transforming our US partner ecosystem into a strategic asset to drive digital transformation.
Microsoft’s America’s Partner business includes strategy, management, partner sales, and overall partner ecosystem health. To maximize the benefits our mutual customers realize from their investments in technology, the team works with US partners to develop strong practices aligned to Microsoft’s workload and industry priorities. The organization is comprised of Partner Management, Channel Sales, Go-To-Market (GTM), and partner-facing Technical Specialists and Architects.
What You’ll Learn
Episode Highlights:
- Intro: 0:00
An exclusive interview with Nina Harding, focusing on Microsoft’s new announcements for FY24. - Nina’s Expanded Role: 1:42
Nina discusses her broader responsibilities in the Global Partner Solutions organization and the exciting landscape of the new Americas region. - Innovation in Latin America:
Partners are driving ingenuity in Latin America, and borderless business is aiding speed and agility. - Co-Selling Methodology: 6:00
The shift towards consistent partnership experiences, transitioning from channels to an ISV organization. - Marketplace Momentum:
Redefining how sales are compensated, internal team alignments, and the advantages of Microsoft’s marketplace. - Channel Opportunity: 16:42
By 2025, $45 billion will flow through major marketplaces like Microsoft, Google, and Amazon. Insights from Canalys. - Partner Strategies:
The importance of customer success stories, and two key imperatives for ISVs and digital natives: skill development and client conversations. - Closing Notes:
Nina’s commitment to partnership excellence and what it means for the industry.
Don’t miss this insightful conversation as we unpack the future of Microsoft’s partner ecosystem
A Word from AG1
“Winning with Ecosystems” – Now OnDemand
Ultimate Partner’s first live digital event, “Winning with Ecosystems” Is Now Available OnDemand
Why Ultimate Partner?
Over six years ago, I embarked on a mission to empower partners struggling to navigate the complex world of tech giants like Microsoft, Google, and AWS. Today, I’m thrilled to announce the launch of Ultimate Partner, an extraordinary media, events, and advisory company dedicated to transforming your Cloud Go-To-Market (GTM) strategy and fostering Ecosystem Led Growth.
Having witnessed the industry from multiple perspectives – leading a $4.6 billion Ecosystem at Microsoft, spearheading partnerships for a billion-dollar company, and hosting 200 episodes of the Ultimate Guide to Partnering®, I’ve gained invaluable insights and crafted a manifesto of principles to guide your success.
In an era defined by tectonic shifts, such as the global pandemic, economic headwinds, and the rise of AI, the role of hyperscalers has become increasingly critical. With investments of billions of dollars in ecosystems, technology, and customer acquisition costs, they have secured over $200 billion in customer commitments to durable cloud budgets. We stand on the precipice of a marketplace moment where simplifying and streamlining economic models associated with co-selling and ecosystem-led growth will shape the decade ahead.
Yet, as vendors and organizations demand more from us while resources diminish, we ask, “Where do we go? How do we navigate these seismic shifts? How do we thrive during this decade of the ecosystem?”
If you’re a partner, you’re likely grappling with these questions. The watering holes of the past no longer offer the guidance required to transform into a Cloud GTM and embrace Ecosystem Led Growth. That’s why Ultimate Partner exists – to be your trusted compass amidst the noise.
Transcription – by Otter.ai – Expect Many Typos
SUMMARY KEYWORDS
partners, microsoft, customer, marketplace, business, making, ultimate guide, organization, ecosystems, isv, ag, opportunity, isvs, incentives, focus, isps, market, nina, ai, solution
SPEAKERS
Nina Harding, Announcer, Vince Menzione
Vince Menzione 00:00
Are you ready for a deep dive of the most important announcements coming on the heels of the Microsoft inspire conference? Do you want to hear the perspective of the leader of Microsoft’s America’s partner business GPS on the significant changes and announcements Microsoft just made? And do you want to know where to place your bets as you gear up for fiscal year 24, then hold on tight. As you won’t want to miss this next episode of ultimate guide to partnering.
Announcer 00:32
This is the ultimate guide to partnering the top partnership podcast. In this podcast Vince Menzione, a proven partner sales executive shares his mission to help leaders like you achieve your greatest results through successful partnering. And now your host, Vince Menzione.
Vince Menzione 00:51
Welcome to or welcome back to The Ultimate Guide to partnering. I’m Vince Menzione, your host and today I will Nina Harding is the corporate vice president of the Microsoft America’s partner business, GPS, and joined us the day after the Microsoft inspire conference for this exclusive interview and deep dive on Microsoft’s announcements, and how she’s organizing her team for success in fiscal year 24. This interview kicked off ultimate partners first live digital event, winning with ecosystems. And the video of this interview is available at Ultimate Guide to partnering.com. I hope you enjoy and learn from this discussion with this incredible leader. As much as I enjoyed welcoming Nina Hardy. Nina, I am so excited to welcome you to our first live digital event winning with ecosystems. So glad to have you today for this chat
Nina Harding 01:52
events. Thanks so much for including me and this opportunity to connect.
Vince Menzione 01:56
So so many exciting announcements the last couple of days coming out of the Microsoft inspire conference, I’m eager to have this discussion on your role mission and the priorities for the partner business. But first, some big announcements as your role is just recently expanded from the US global partner solutions organization. I was hoping you could tell our listeners or viewers a little bit more about that.
Nina Harding 02:20
Yeah, well, it’s definitely an exciting time we at Microsoft are looking at how can we accelerate the business much faster? How do we make sure that we’re showing up for all our partners with advanced clarity and knowing who to engage how to engage and making sure that it’s a predictable way to engage. So as a result, we started looking at what’s the best way to go about doing that. And we started to look at, well, maybe we should show up as the Americas. So we are bringing Canada, the US and Latin America together to create a new region that we’re referring to as Americas. And that is going to bring the chemistry that diversity of thought, really some of the best practices that we’ve seen in different markets together and take the best of all of those, and the experiences that you our partners have had with us, and then standardize across the Americas. So it’s a little bit more predictable and easy to engage with us.
Vince Menzione 03:23
Such a massive announcement such a massive business, in fact, right the Americas region, I was in the US partner business many years back, which at the time represented roughly in round numbers around 45% of the total business. But I think this is this gives an opportunity to drive Call Best Practices at scale with you in the organization. Do you agree?
Nina Harding 03:44
Oh, absolutely. There are there is such ingenuity that’s happening in Latin America, and a lot of our partners are helping to drive that. And the conversations we’ve been having with our partners as well. I’ve done a number of focus groups in the last of what, eight months since I’ve been here. And it allows us to think about what are some of the best ways to engage whether it’s in the SMB, SMC market, all the way up to enterprise? And how do we spend less time focusing on setting up new ways to do it, but rather making sure we’re setting up more ways for partners to engage with us doing that. And so this elimination of some of these artificial borders in a way, allows us to move faster with greater agility. And quite frankly, a lot of our partners are already working across these borders as well. But most importantly, for our customers, customers are expanding. People no longer just do business within the confines of a single country. Think about a lot of companies, they might have manufacturing somewhere and they have help desks and call centers somewhere else. So what this allows us to do is to show up more effectively for customers across these borders, and energize together, you did mention the best practices, right. And I refer to it almost as like centers of excellence. The other thing that I think is kind of cool for our partners is we can think about it from a go to market perspective, right? What are the campaigns? What are the sales plays that we’re driving? And how do we bring more partners along with us to those effective markets and land them in the local markets, but with more energy, as we’re consolidating that, but then also, how do we show it for our partners, technically, with our technical force and capability, whether it’s on the architectural side or involved in an individual deal? Now, we can look across the experts of all of Americans to show up for each partner the way they need us to show up. And that’s pretty powerful, too.
Vince Menzione 05:53
Yeah, it sounds it. And another theme I hear you say here is consistency, and execution, right? Not doing this one off thing. And partners have always craved this consistency from Microsoft. Because having to deal with multiple regions, multiple geographies, multiple vertical businesses, it always seemed to the partner from their lens, as if they had to show up differently. Or perhaps the practices were different from region to region or from vertical to vertical. So I think you are solving for this here. And you know, partners have been so critical to the success of Microsoft, I go back to what I call the 1981 Boca Raton moment, when Bill Gates licensed the operating system to IBM, it started off the movement, we created a channel, we now have an ecosystem and a massive ecosystem over 470,000. Microsoft partners out there hopefully, many of them are listening to us and watching us today. But let’s talk about cosell methodology, because this is an area where Microsoft has excelled. But, you know, candidly, many times partners felt that it wasn’t necessarily as a creative to the business as they would have liked. Can we talk a little bit more about CO selling and some of the methodology and how you’re applying maybe some new practices, best practices to this. So co
Nina Harding 07:10
selling I think is really at the crux of what our partnerships are about, we have to one trust each other to we have to have open dialogue and conversation. And then we have to go out there and sell together. And selling together means that we really have better expectations of each other, we know what we’re doing together. And that means not just from the global partner solutions team, but what does that mean with our field sales organization. So I’ve been spending a lot of time trying to unpack that since I’ve been here at Microsoft and have had some wonderful feedback from partners, sometimes not always the wonderful feedback, but the needed feedback in order to kind of initiate the changes. So you’re spot on Vince, when you were talking about, we’re starting to look from the outside in, how do we make co selling easier. So it starts with one showing up and organizing ourselves internally, the way partners see their business. So one of the changes that you’re hearing about is that my organization will shift will have a channels organization for those partners that sell with us, we’ll have a services organization, for those of you that are building incredible implementation or change management or advisory services. And then we’ll have an ISV organization focused on those that are capturing their IP packaging it and bringing it out to market, just even that simple change helps us line up better together on the value proposition. And then we move through that. And for example, with our ISVs we look at micro ecosystems by industry or by solution area. And all of a sudden, now engaging with Microsoft isn’t just about engaging with Microsoft. It’s also the community of other partners with whom you can work and signaling where you have that expertise, but doesn’t stop there events, if I can just share, like I’m excited about that. Right. That’s just the beginning, you have to line up. So we all know where we are. But then what we’re also doing is we’ve spent a lot of time looking at our sales sellers out there, right, our field, kind of scratching the surface on like, how do we make it more friendly and easier to engage. So what you’re also hearing about is this huge push towards marketplace, and we’re actually compensating our sellers differently on how they work with our ISV partners and making sure that they’re driving those transactions through the marketplace. We’re also we don’t end there. At Microsoft, we also talk about our we call it emsam Our Microsoft selling methodology right? And here in stage two where we’re really trying to net out what are the specifics of the opportunity? That’s when we’re inviting partners in Nice, more universally now, and the saying, Hey, isn’t this the point not down the road when we’ve sold the deal. But isn’t this the point that we find our trusted advisors, our services partners, invite them into the opportunity, and acknowledge that system driven as well, right. So we can track that. And even perhaps offer to our partners the ability to build out what we call like a consumption plan internally, so that we’re working together on the outcomes we both want. All of those things are things that I think are going to really help evolve how we look at cosell and together,
Vince Menzione 10:47
this is pure music to my ears, I have to tell you having been inside Microsoft and been at a global ISP billion dollar ISP, trying to navigate the CO selling methodology. First of all, you I’m gonna unpack a few things you said first of all, you cover the the alignment or the resources in the teams internally to support the what I’ll call the partnering motions, right? You discuss that, specifically around service partners or on channel partners, and ISVs. One of the other things you touched on, which I believe has been overlooked by not just Microsoft, but just the entire industry has been each of these ISPs. And I think there’s roughly let’s use the number 20,000 ISPs that are some size and significance within your purview. Not necessarily managed, but within the purview. But those ISVs all have their own ecosystems, you just call them micro ecosystems, right. So they have a entire ecosystem, if they’re in the healthcare space is an example that is surrounding that solution, complementary solutions, services, all those things that come along with it. And I think we have looked, we’ve been kind of myopic, in our view, as an organization, I say we, because I’ve been very close to Microsoft here. But what you’re saying is we’re going to look more holistically at the micro ecosystems, we’re then going to get the field organization better engaged. And I think I’ll just be a little self critical on Microsoft, you put a lot of resources on that function previously. But maybe it took the onus or the pressure, I’ll use that term on the seller to do the do the work. And the real work is thinking strategically about the customer. Ultimately, the customers making the decision here. And bringing those partners in early and often into that process is what I believe I heard you say,
Nina Harding 12:32
Absolutely, it’s incredible what we can do for the customer, the innovation, thinking outside of the box, I mean, customers are demanding a lot more of all of us today. And they really want someone is that is their trusted advisor. That’s how helping them innovate. And with the introduction of AI, and all of our worlds, this is a is a transformation that a lot of our customers are going through. And we want to do that with our partners.
Vince Menzione 12:58
So we’ve spoken with Jake Swenson and Dan Rippy, led a session on marketplace moment, I like to refer to it as right because it is somewhat of a shift in mindset towards how we go to market. But I was hoping you could share a little bit more you talked you touched on marketplace, is the America’s chief partner officer, I was hoping you could share a little bit more your perspective on the value and benefits of marketplace.
Nina Harding 13:26
Absolutely. I think marketplace is one of the most powerful go to markets that all of us have together collectively, it is the place where all of our customers can come to learn about all these technologies, these offerings that are available to them. It’s now also where we’re going to ask our sellers to go right. So that’s a really important motion as well for everyone to understand that. That’s where the sellers are going to go as well to include and introduce offerings to our customers. Our engineers are also working really hard. We’ve We’ve been listening. And there are so many great ideas, suggestions, even opportunities for improvement from all of our partners, we’ve been listening. And so we have the engineers going at a million miles, really trying to deliver on that promise and those ideas, because it’s about that customers experience at the end of the day, and how together with all of you, we’re creating this value proposition for the customer. If they make their bed on Microsoft. You’ve made your bed on Microsoft. Look at the plethora and the energy and the dynamic solutions that are out there. But most importantly, if the customer is buying through the marketplace as well. They’re also able to decrement their customer cloud commitments. That’s really powerful. So now All of our ISVs also have access quite honestly, to something that’s energizing that customer from a financial perspective as well. So I am excited about all of that. And then you have to connect it back to partner center, right. So as connecting it back to partner center, we’re now also able to enable our partners to surface all of their marketplace opportunities with our sellers. And once again, hopefully to better drive co selling.
Vince Menzione 15:32
Yes. I’m so excited to announce our continued partnership with ag one. Many of you know, I made taking a green drink supplement, part of my health ritual for over 21 years now. And it has made all the difference to my health and well being over six years ago, I found athletic greens, and now their product ag one became my go to supplement. Ag one is the first thing I take every morning to power my day. It covers all of my nutritional bases, supports my gut health gives a boost to my immunity and energy levels. If you want to take ownership of your health, try ag one and get a free one year supply of vitamin D and five free ag one travel packs with your first purchase. Go to drink ag one.com forward slash Vin Sam, that’s drink ag one.com forward slash Vince M check it out. You know we talk about marketplaces. Canalis says that by 2025 We’ll see $45 billion go through marketplaces 80% of that will go through the big three, Microsoft, Amazon and Google Cloud. So just an amazing opportunity. And I’d like to like pinpoint I have a point of view here on marketplaces. And I think you, you said it, but I want to bring it together. And that many times there’s many organizations coming together on behalf of the customer solve for that solution, right there is an ISV, maybe even multiple ISVs, a channel partner who maybe would typically manage the customer relationship. And then a services partner and the marketplace, opportunity allows you to bring that all together in one solution, one token, if you will, to the customer. And it’s not as easy as click, try buy. But in a way, it gives you the object objectification, if you will, of the solution, it makes it easier to burn down that agreement,
Nina Harding 17:37
you’re spot on events. I mean, we’re doing so many eight figure deals. It’s amazing right now, through the marketplace. So it’s not just for small transactions. Small transactions are effective right there. They’re point point solutions just when the customer needs them. But you can also transact these massive deals like you’re talking about Vince, right, where all the collective partners come together as being one of those partners as well, right. And so an ISV can also bring in their resellers into the deal, and put together custom offers for the client. It’s pretty powerful. And so keep those ideas coming from all the partners, because we’re certainly listening. And we’re certainly innovating around that to meet the needs and demands and how we all show up better for our clients in the end. Well, and
Vince Menzione 18:28
this is a big change, right? So in fact, I got up on stage in the early days the cloud at a channel event and said, You need to come along with us. And I feel the same type of rallying cry needs to happen for the channel along with marketplaces, what would you say to the large channel resellers if you will, or even any other partner that might be hesitant to jump in.
Nina Harding 18:51
So with our resellers and our channel partners, right, it’s a critical function that you can see that we’re now organizing just to make sure that we have explicit, I would say, dedication and focus on our channel partners. This has always been sort of mixed around in the organization’s before and now we have strategic intent around them. When I think about our channels, partners, making sure that you’re starting to think about some of the innovation that’s coming out and the adoption and are you in a position where you really can sell and talk about things like copilot and AI and the value proposition. They’re making sure that you’re bringing all the innovation as a plus for your business as you’re out there on the forefront, representing the products, selling the products and innovating with the customers. I think you’ll also see some new incentives coming out which is pretty exciting, as those incentives are really focused on rewarding you for the hard work that you’re doing. Some of them can And from suggestions. And some of them just make sense things like making sure that we’re rewarding you for the new customer additions that you’re bringing to the table versus just for the contract. Those are, that’s pretty exciting. So all of those things might make sense for our channel partners.
Vince Menzione 20:17
I’m glad you broken up incentives, we’re going to have a workshop session just later in this event today, to talk about go to market and those incentives specifically to fuel the growth. But what do you see from the best partners? Now you’ve been around your Microsoft before? You spent a lot of time in this ecosystem? if you will? What do you see from the best partners working with you and your organization?
Nina Harding 20:40
So first, I am a believer of us being curious, and being at the forefront of the learning in the adoption, and really making sure that you’re skilled and you understand the latest and greatest, so that I know is an investment. The second thing that I really see are the partners that have made the move to marketplace. That’s important. And it’s going to be even more important as we move forward. The third thing is this relentless focus on customer success, I think we’re in an age where we’re imagining what technology can do for all these companies. So capturing the customer success, telling the impact, sharing the impact, that you’re having, not just focused on the pipeline all the time, but focused on the impact it’s having, and letting that customer voice represent your brand. That’s incredible. So I look at that. And then coupled with that, I think is this relentless focus on making sure that your customers are not just executed against, but they’re satisfied. They’re delighted. So having a responsibility of looking at the customer success, not just at the beginning of the project and at the end, but during the course of the project, and then coming back for more and genuine.
Vince Menzione 22:03
And how do you get there? Is there a specific thing that partners need to think about? There?
Nina Harding 22:09
We are, we’re we’ve just announced some investments around AI, and some new initiatives. So I encourage you guys all to really take a look at those and embrace those and see if they are pertinent and relevant for your business. AI is an exciting thing, it is the number one topic that all of our clients are wanting to explore what does this mean for me, right, there’s a lot of both excitement and a little anticipation around it. So being responsible and understanding what we can offer together and doing that in a way that unlocks innovation versus being something that you feel a little bit scared by. That’s really important right now. So that’s the first thing I would really encourage you to do. And if you’re not already on the marketplace bandwagon, it kind of get there fast. So really making sure that your packaging of that IP that you’re making it accessible, easy to understand, is really important. And then the third thing, I started talking about it just having the customer stories, but maybe taking a look and putting in for your company, a way to really measure the impact that you’re having with your customers. How does that show up? How are you showing up? And having open conversations with your clients? Just like I’m trying to have with many of our partners today? On what what can we or do we need to do more of, so that you develop a skilling or an investment plan within your company, to be more present to be a driver of satisfaction with your clients.
Vince Menzione 23:53
I hear satisfaction clients satisfaction quite a bit here in this conversation. I hope those who are watching and listening in here that as well. You have been an amazing guest. And you know, I am so excited to finally get this opportunity to be with you, for our listeners for and for those who are watching today as well. What are the imperatives that you would say to them to deliver their most successful results? It’s now day one of fiscal year 24. Right? What do we need to think about as partners to drive the most incredible results?
Nina Harding 24:29
So let me break it down. Because I think it’s also about making it very clear by what type of partner the behaviors are driving what matters to you, right? So let me do what we’re at how are we’re reorganizing the team as well. If you’re an ISV. Think about the innovation that’s happening in the products. And where can you take advantage of that to transform your products to deliver that for your clients? You can look at it from a security perspective. Have an AI prospective, even sort of some of those smaller, puts intakes, but then making sure that you’re making it to marketplace, because you want to be part of those customer max. And, and that is incredible, there is a whole fluid cycle. And you want to be part of that momentum versus left behind. Right. So those those are the two things I would focus on for our ISPs and digital natives, for our size or services, partners and advisory partners. It’s about skilling right now, talent, being able to have those conversations going to the new frontiers of technology and feeling like you can actually advise, you can be at the forefront, and you can guide the clients through that. So there probably is some investment right now, in skilling retooling, making sure that your folks are ready to shine and help imagine the future with their clients, accelerating those cloud transformations really thinking about that they have to migrate first in order to take advantage of everything that we have in the future. So I really would encourage you there. And then for the channels partners, you’re you’re gonna see a lot of focus. And I would say incentives around the SMC SMB business. So really trying to make it crystal clear. And really, I would say profitable for all of our partners in that arena. So think about that. Think about your value proposition, how you’re showing up, how you’re differentiated? Are you looking at particular industries? Or what is your play in those areas. And lastly, for the device partners, right, we need to just to make sure we have all the sockets for Microsoft Cloud. So super, super excited about all those areas. I’m
Vince Menzione 26:56
so happy to see this all come together the way it has. And you mentioned SMC. And we have Kevin P spear coming on for a later Fireside Chat. But I know that this is a massive opportunity for partners and probably one that they haven’t tapped in to the field organization in the right way. Would you expand on that just a little bit?
Nina Harding 27:17
Yeah. Well, Kevin, Kevin will give you a lot of the details here. But what I will say is, from a partner perspective, from a GPS perspective, we’re putting a lot of investment, we’re infusing and energizing this space to make it really what it needs to be for our partners. So making sure we have the right tools and visibility of resources, fueling go to market campaigns, making sure that there are ways for partners to tap into some of the core sales plays that were driving, and then translate that into the SMB SMC space. And that instead of it being something that you maybe just download, and take a look at, we’re actually energizing and creating those motions and putting the rocket fuel I would say into the tank. In this arena, you’ll you’ll see us lining up resources, funding incentives. This is something that we want all of you to be on the road with us. We’re working at warp speed, because this is this is an opportunity that is immense for all of us.
Vince Menzione 28:24
So our participants should stay tuned for that later session. There’s a lot more we’ll peel back on. Nina, you have been incredibly, I’ve been an incredibly exciting guest. And I’m so excited for this opportunity to spend time with you. Understanding and unpacking the priorities of you and your organization. We have to have you back, we have to have you back again. I want to I want to unpack on the career journey, want to spend more time with you getting to know you and how you’re leading this amazing organization, and shaping this incredible fiscal year 2024. But I want to just first thank you for your time today, your incredible time being here with our partners.
Nina Harding 29:03
Vince, thank you, thanks for the opportunity. And also thank you to all the partners for trusting me, giving ideas, please keep the ideas coming. Hopefully you’re seeing some of the reflection of those ideas. And we just want to keep innovating. We want to be your partner of choice. We want to we’re very committed to the business. And let’s go, let’s go out there and delight and change the market. It’s an exciting time for all of us.
Vince Menzione 29:32
Let’s go. I love that. Nina, thank you so much for your time today.
Nina Harding 29:36
Yeah, you too. Thank you.
Vince Menzione 29:38
Nina was just such an amazing guest. So much excitement coming out of Microsoft inspire this year around the transformation around transformative technologies like AI, marketplaces, and the major focus on small, medium and corporate accounts. I want to thank you for listening to ultimate guide to partnering. If you liked today’s episode please hit subscribe. And if you’d like to stay ahead of all the excitement coming from our organization, including a live event we’re hosting November 14 and 15th. In Dallas, Texas, please sign up for our newsletter at Ultimate Guide to partnering.com and look for our sign up page coming to you soon. So hope you stay tuned and join us as we hope to help you become the ultimate Mark.
Announcer 30:29
Thanks so much for listening to this episode of The Ultimate Guide to Partnering with your host Vince Menzione online at Ultimate Guide to partnering.com and facebook.com/ultimate Guide to partnering.