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An Ecosystem Thought Leader Joins Ultimate Guide to Partnering®
My mission is to help technology organizations achieve their most extraordinary results working with technology giants and their ecosystems. We are witnessing a rapid evolution of the current channel and the growing importance of Ecosystems. My next guest on Ultimate Guide to Partnering is a thought leader in the discussion and transformation of partner channels and ecosystems. Allan Adler joins to tell us how technology partners organize for success around go-to ecosystems.
Allan Adler is the Managing Partner at Digital Bridge Partners and has been leading the discourse and movement on the evolution of Ecosystems. Allan is a world-class Ecosystems coach, consultant, and change agent supporting individuals, managers, and executives to understand and incorporate partnership best practices in service to our businesses, partnerships, and the planet. He is the creator of the GoToEcosystem Framework that guides XaaS CEOs and C-Suite to unlock the potential of Ecosystem Orchestration.
My good friend Jay McBain has coined this the “Decade of the Ecosystem”. In this episode, Allan gives additional insights to inform the understanding of the topic and how organizations need to align differently to achieve their most outstanding results by leveraging this “Go-to-ecosystem” approach.
What You’ll Learn
- What is an Ecosystem?
- Why the Accenture Study got it all wrong?
- The three points of failure in organizations that don’t get it right.
- How Marketplaces are reversing the polarity of the channel.
- The role of the Chief Ecosystem Officer in aligning organizations for success.
- What it will take for organizations to make this fundamental shift.
Why Listen?
We have seen rapid and sustained transformation for two years. Technology transforms every company and industry, and we will never go back. Allan Adler is leading the “Go to Ecosystems” movement and his perspective and teachings are gaining momentum; we will continue to see significant shifts in how we partner, develop, market, procure and deploy the technology. We are in the early innings of an exhilarating game!
WARNING – This episode is exclusively for leaders who care about partner ecosystems, the evolution of selling and the systems driving this next phase of economic growth, and how this “Decade of the Ecosystem” looks to take shape. You will hear Allan’s view on how organizations and leaders from the CEO down need to think and move differently during this rapidly changing digital economy. If you are a Channel Leader, make sure your CEO listens to this episode!
It was great to feature Allan Adler. I hope you learn from this discussion as much as I learned from this extraordinary industry thought leader to Ultimate Guide to Partnering®.
Quote From This Episode
That third-party ISV understands Microsoft’s Cosell model, they know that they’re motivated to build on Azure in a certain way. They’re being orchestrated to innovate on a core offering, Azure, and then they are then delivering these interconnected customer mediated solutions. Then, the customer picks the system integrator, who might also be IP Cosell, because Microsoft has both consultants, system integrators, and ISVs. But when someone comes to the marketplace and talks to Microsoft, parts in the ecosystem, are harmonized, they’re interconnected, they’re interdependent. And this is the magic…That’s, what we call “Go To Ecosystem”.
Other episodes focused on the Go to Ecosystems Movement.
132 – How to Achieve Your Greatest Results in 2022 – Part Two – Ecosystems with Jay McBain.
Links & Resources
- Find Allan Adler on LinkedIn.
- Digital Bridge Partners
- A new favorite book, Enlightenment Now: The Case for Reason, Science, Humanism, and Progress by Steven Pinker.
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For 2022, I am excited to announce PartnerTap as the Founding Sponsor of Ultimate Guide to Partnering. PartnerTap is the only Partner Ecosystem Platform designed for the Enterprise. Their technology makes it easy to align Channel Teams with automated account mapping, letting you control what data you share while building a partner revenue engine. I’m so excited to have them on board and for our exciting year ahead!
My organization, Ultimate Partnerships, is also a sponsor of this episode. Ultimate Partnerships helps you get the most results from your partnerships. Get Partnerships Right – Optimize for Success – Deliver Results – Ultimate Partnerships.