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Microsoft Industry GTM Leader Joins Ultimate Guide to Partnering®
Microsoft continues to make significant investments in business applications and “Industry Clouds” focused on Healthcare, Retail, Nonprofit and other sectors. Last year, Alysa Taylor joined Ultimate Guide to Partnering to introduce our listeners to Microsoft’s Business Application and Industry Cloud Strategy. In this episode, Toby Bowers, GM for Industry Apps and Data Marketing, joins to tell us how partners achieve their greatest results with Microsoft’s Industry Cloud Strategy.
I was excited to have Toby Bowers join Ultimate Guide to Partnering. With over 20 years at Microsoft, Toby’s team builds the go-to-market, partner strategy, and customer success programs across the Dynamics 365, Power Platform, and Industry Cloud product portfolio, driving breakthrough customer and partner experiences.
In this episode, Toby Bowers and I discuss the mission of his organization, clarify some of the ambiguity regarding the role of partners in Microsoft Industry Cloud Strategy, and how partners can best engage to grow their businesses with and through Microsoft. This episode will specifically inform you on how partners achieve their greatest results with Microsoft Industry Cloud Strategy.
What You’ll Learn
- Understand Toby’s team’s mission across go-to-market, partner strategy and customer success.
- Learn how partners align to Dynamics 365, Power Platform and Industry Cloud.
- How Partners can best align to work with Toby’s organization and Microsoft.
It was great to have Toby come to visit this platform. I hope you enjoy this discussion as much as I enjoyed welcoming this engaging and partner-centric leader to Ultimate Guide to Partnering®.
Other episodes featuring Microsoft’s Industry Cloud Strategy.
- 88 – Agility and Customer Centricity – Driving Forces for Success in 2021 with Alysa Taylor, Microsoft CVP for Cloud Marketing, Business Apps and Industry Marketing.
- 114 – Cloud Wars Ranks the Most Influential Cloud Vendors During This Rapid Transformation – with Bob Evans, creator of Cloud Wars
Links & Resources
- Find Toby Bowers on LinkedIn and Twitter
- Microsoft Dynamics 365 Blog
- What is Dataverse?
- Build differentiated SaaS apps with Microsoft Industry Clouds
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For 2022, I am excited to announce PartnerTap as the Founding Sponsor of Ultimate Guide to Partnering. PartnerTap is the only Partner Ecosystem Platform designed for the Enterprise. Their technology makes it easy to align Channel Teams with automated account mapping, letting you control what data you share while building a partner revenue engine. I’m so excited to have them on board and for our exciting year ahead!
My own organization, Ultimate Partnerships is also a sponsor of this episode. Ultimate Partnerships helps you get the most results from your partnerships. Get Partnerships Right – Optimize for Success – Deliver Results – Ultimate Partnerships.