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A Shiny Quarter in a Bucket of Shiny Quarters
A Shiny Quarter in a bucket of shiny quarters. I have used this term to describe how partners need to get above the noise working with technology giants like Microsoft. Microsoft has a massive partner ecosystem. In a world where technology is rapidly evolving and more and more organizations are becoming technology organizations, being relevant and “standing out” are increasingly important. This episode focuses on a leader’s passionate focus, helping technology companies make more noise.
How One Leader and Organization Helps Microsoft Partners Stand Out!
This guest is no stranger to the challenge these organizations face. Gail Mercer Mackay, the Founder, and CEO of Mercer Mackay Digital Storytelling built an enviable reputation and an outstanding business helping technology companies make more noise on their quest to stand out as Microsoft Partners.
Mercer-MacKay Digital Solutions is a digital storytelling company and a known quality leader in the Microsoft ecosystem. They have been helping technology companies tell their stories since 2008.
Gail Mercer Mackay is a successful entrepreneur who combined her passion for story-telling with over twenty-five years of sales & marketing experience gained at emerging technology and start-up organizations to found Mercer-MacKay. Her enthusiasm for life, learning, and curiosity about how to marry the benefits of technology with the business value it is capable of creating has been at the foundation of her success.
Why Listen?
We address the dilemma of standing out. Gail offers partners sage advice on the importance of investing in marketing and why brand and storytelling are fundamental and critical to success. She lays out a step-by-step process. In addition, she shares her success as a woman entrepreneur building and scaling a successful enterprise and the platform she has launched to help more organizations at scale
I hope you enjoy this episode as much as I enjoyed welcoming Gail Mercer Mackay to Ultimate Guide to Partnering.
Recent Outstanding Episodes on Brand and Storytelling
120 – WHY TECHNOLOGY ORGANIZATIONS STRUGGLE TO INVEST IN SUCCESSFUL BRAND MARKETING
86 – OPTIMIZE FOR SUCCESS 2021 – PUT STORYTELLING AT THE CORE OF YOUR MARKETING FOCUS
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This episode of the podcast is sponsored by Ultimate Partnerships. Ultimate Partnerships helps you get the most results from your partnerships. Get Partnerships Right – Optimize for Success – Deliver Results – Ultimate Partnerships.