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In this era of rapid digital transformation, an astounding number of technology organizations are looking to stand out. If you are a leader in a technology organization looking to gain a competitive advantage, you won’t want to miss this episode. My guest for this episode is Brent Combest, Microsoft’s GM for National and Local partners and a three-time guest on Ultimate Guide to Partnering®. In this episode, Brent takes us through his 5 Steps to Partner Co-selling and Positioning Your Company for Success.
Brent is responsible for leading the Partner Development Managers (PDM) who drive business model transformation and revenue generation with top-performing Microsoft services partners in the United States. Successfully exceeded quota each year while growing the group from ten employees to fifty with revenue contribution increasing from $300M to over $2.5B.
It’s the end of Microsoft Summer, and Brent’s recent post is a timely primer for any organization looking to position themselves for success co-selling with Microsoft.
In this episode, Brent shares the astounding reality. I refer to this reality as “trying to stand out as a shiny quarter in a bucket of shiny quarters.” As a vocal advocate for Microsoft partners, Brent takes us through sound and honest advice for you on how to drive high performance for your organization.
I hope you enjoy this discussion as much as I enjoyed welcoming back Brent Combest as a guest on Ultimate Guide to Partnering®.
What you’ll learn in this episode:
- The scope of his National & Local Partner organization at Microsoft.
- The great announcements from Microsoft Inspire 2021, earlier this summer.
- How his Partner Development Managers (PDM’s) have pivoted to better support Partner Co Selling.
- His 5 Steps – Partner Co-selling, Positioning Your Company for Success.
- As a bonus, great additional advice for partners.
I hope you learn from and enjoy this episode as much as I enjoyed spending time with Brent Combest.
Listen to other episodes featuring Microsoft Partner Leaders.
- 115 – CREATING VALUE TO INNOVATIVE ROUTES-TO-MARKET WITH PRECISE INDUSTRY AND CUSTOMER SOLUTIONS – US Scale Solution Partners with Oguo Atuanya.
- 65 – AN AUTHENTIC CONVERSATION, FROM CO-SELLING TO THE IMPACT OF SOCIAL INJUSTICE – Enterprise Partner Sales with Lani Phillips.
- 94 – WHERE CAN I HELP? A SERVANT LEADER’S MINDSET FOR PARTNER GROWTH – Global Independant Software Vendors (ISV) with Carlos DeTorres.
Links & Resources
- Engage with Brent Combest on Linked In.
- Link to the Transcription of the Podcast.
- Link to his recent article.
- Rate & Review – please, this helps more listeners find us!
- Learn more how Ultimate Partnerships helps technology organizations optimize partner results.
- Ultimate Guide to Partnering Linked In – Stay tuned as I’ll share details around our new offering for you.
- Subscribe to Ultimate Guide to Partnering on Apple, Spotify, Google, Audible, SoundCloud, Stitcher, Player FM, almost anywhere you get your podcasts!
- About Vince Menzione.
- Follow or reach Vince – Linked In, Twitter, Facebook, and Instagram.
- Ultimate Guide to Partnering Facebook.
- Drop me a line – vincem@ultimate-partnerships.com.
This episode of the podcast is sponsored by Ultimate Partnerships. Ultimate Partnerships helps you get the most results from your partnerships. Get Partnerships Right – Optimize for Success – Deliver Results – Ultimate Partnerships.