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How does your organization differentiate and drive more meaningful revenue? Do you have a Marketplace Strategy? Marketplaces are becoming a driving force for the future of partnering, and each of the Industry Leading Cloud Providers sees this as a fundamental pillar in their strategy. If it’s not already a core component of your strategy, or even if it is, you won’t want to miss this episode. In this episode, Sanjay Mehta joins Ultimate Guide to Partnering® to tell our listeners how Tackle.io is helping Independent Software Vendors (ISVs) accelerate meaningful revenue with cloud providers through Marketplaces.
Tackle.io is focused on removing friction for B2B selling cloud solutions through Marketplace, enabling this transformation for Saas software organizations and other partner types. In this episode, Sanjay Mehta, Chief Cloud Officer, and I have a meaningful conversation on how Marketplaces are shaping the future of partnering and the channel.
Sanjay Mehta brings 25 years of enterprise software experience ranging from early-stage companies to those operating on a global stage to his role as Chief Cloud Officer at Tackle.io. to our discussion. I was excited to welcome him to Ultimate Guide to Partnering® to discuss his work to transform the way enterprise software is procured via more modern, digital sales channels.
What you’ll learn in this episode:
- How this transformation is shaping modern software procurement and the future of the channel.
- The importance and prevalence of Marketplaces and why this is increasingly important to each of the Top Cloud Providers.
- How Tackle.io removes complexity and is helping ISV’s accelerate meaningful revenue with their Cloud Providers.
- Why ISV’s should work with Tackle.io.
- His career trajectory and career journey.
I hope you enjoy this discussion as much as I enjoyed having Sanjay Mehta as a guest on Ultimate Guide to Partnering®.
Other Episodes that discuss Partner Ecosystem Transformation.
- 114 – CLOUD WARS RANKS THE MOST INFLUENTIAL CLOUD VENDORS DURING THIS RAPID TRANSFORMATION.
- 85 – OPTIMIZE FOR SUCCESS 2021 – FIND AND EMBRACE THE ECOSYSTEM DELIGHTING YOUR CUSTOMER – with Jay McBain.
- 63 – CHANNEL ECOSYSTEM, LIVING IN A TIME LIKE NO OTHER with Jay McBain
Links & Resources
- Engage with Sanjay Mehta on Linked In.
- Learn more about Tackle.io
- Link to the Transcription of this Podcast.
- Sanjay’s Spotify Playlist
- Rate & Review – please, help more listeners find us!
- Learn more how Ultimate Partnerships helps technology organizations optimize partner results.
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- Ultimate Guide to Partnering Facebook.
- Drop me a line – vincem@ultimate-partnerships.com.
This episode of the podcast is sponsored by Ultimate Partnerships. Ultimate Partnerships helps you get the most results from your partnerships. Get Partnerships Right – Optimize for Success – Deliver Results – Ultimate Partnerships.