137 – MASTERCLASS – How Can Microsoft Partners Achieve Their Greatest Results Co-Selling?

A Microsoft Top Seller Joins Ultimate Guide to Partnering®

My mission is to help technology organizations achieve their greatest results working with the technology giants like Microsoft. Achieving your greatest results is all about the selling, it is where the rubber meets the road, and it’s why I invited my next guest to Ultimate Guide to Partnering®. Carson Heady is a best-selling author, award-winning seller, recognized thought leader, and podcast host. Carson joins this podcast to help you learn, how can Microsoft Partners achieve their greatest results co-selling.

Carson Heady has authored four books including “Salesman on Fire” & Birth of a Salesman”. His prolific career includes awards at every level of selling and he consistently ranks as a sales industry thought leader. With over 330K social followers, he has been recognized as the #1 Social Seller at Microsoft. He is also a podcast host, frequent interview guest, and event marketer.

I was excited to welcome Carson to Ultimate Guide to Partnering because partners often miss the key attributes to successful co-selling. Carson is a real-world, “in the trenches” seller and field leader. He understands and articulates what makes a successful sales engagement. In this episode, Carson helps Microsoft Partners better understand how to be most successful partnering with his organization and the Microsoft field organization.

What You’ll Learn

  • How Carson achieved award winning results as a seller and sales leader?
  • Critical advice for Microsoft Partners looking to be achieve their greatest results selling with Microsoft’s Field.
  • Attributes he looks for in a successful seller?
  • Valuable career advice for any aspiring seller.

It was great to feature Carson Heady. I hope you enjoy and learn from this discussion as much as I enjoyed welcoming this extraordinary sales leader to Ultimate Guide to Partnering®.

Quote From This Episode

My advice is to figure out what is your brand? What do you love? What are you passionate about? What’s your superpower? And how can you use your superpower to equate to wins for other people, for everybody you touch. Double down on your network. I wish I’d done that earlier on in my career really minded my network and focused on network and things of that nature. How can I be a better version of myself? How can I say yes to opportunities? How can I solve problems that are out there for my boss, for my leadership team, for other people that I touch?

Other episodes designed to help you decode and sell with Microsoft

For 2022, I am excited to announce PartnerTap as the Founding Sponsor of Ultimate Guide to Partnering. PartnerTap is the only Partner Ecosystem Platform designed for the Enterprise. Their technology makes it easy to align Channel Teams with automated account mapping, letting you control what data you share while building a partner revenue engine. I’m so excited to have them on board and for our exciting year ahead!

My organization, Ultimate Partnerships, is also a sponsor of this episode. Ultimate Partnerships helps you get the most results from your partnerships. Get Partnerships Right – Optimize for Success – Deliver Results – Ultimate Partnerships.