132 – How to Achieve Your Greatest Results in 2022 – Part Two – Ecosystems with Jay McBain.

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A View to 2022 with Ecosystem Expert, Jay McBain

As we kick off this podcast’s fifth anniversary and leap into 2022, I’m thankful to all of the fantastic thought and business leaders who come to this podcast to share principles, success strategies, and best practices that help technology organizations thrive during this age of change and transformation. For this three-part series, I am excited to be joined by “Industry Thought Leaders” on “How to Achieve Your Greatest Results in 2022.” Part Two of the series features my friend and neighbor in South Florida, Jay Mc Bain –Principal Analyst – Channels, Partnerships & Ecosystems at Forrester. Jay joins Ultimate Guide to Partnering to share how to achieve your greatest results in 2022, with a view toward Channels and Ecosystems.

It is great to welcome back Jay McBain for a record-setting fourth interview on Ultimate Guide to Partnering®. The evolution in our technology partner ecosystem is happening at breakneck speed, and Jay brings a unique and well-shaped view of the channel based on his engagement with all communities and constituent groups. Jay is a numbers guy and his command of the numbers driving channels and ecosystems is like no other. For this episode, we discuss what partners need to do to achieve their greatest results in 2022.

What You’ll Learn

  • A summary of his top predictions.
  • Marketplaces as a driving force for ecosystems.
  • Three things channel leaders need to do to optimize for success in 2022.
  • One prediction Jay shares first on Ultimate Guide to Partnering.

Why Listen?

We have seen rapid and sustained transformation for two years. Technology is transforming every company and industry, and we will never go back. Jay McBain has coined this the “Decade of the Ecosystem”. We will continue to see significant shifts in how we market, procure and deploy the technology. The channel is also evolving, and technology tools to support this journey will grow, expand, and mature. We are in the early innings of a very exciting game!

WARNING – This episode is exclusively for leaders who care about partner ecosystems, the evolution of selling and the systems driving this next phase of economic growth, and how this “Decade of the Ecosystem” looks to take shape. You will hear Jay’s view on how organizations need to think and move differently during this rapidly changing digital economy.

It’s always great to have Jay come to visit this platform. I hope you enjoy this discussion as much as I enjoyed welcoming back Jay McBain as a guest on Ultimate Guide to Partnering®.

Other episodes featuring Partner Ecosystem Leaders and Industry Experts.

For 2022, I am excited to announce PartnerTap as the Founding Sponsor of Ultimate Guide to Partnering. PartnerTap is the only Partner Ecosystem Platform designed for the Enterprise. Their technology makes it easy to align Channel Teams with automated account mapping, letting you control what data you share while building a partner revenue engine. I’m so excited to have them on board and for our exciting year ahead!

My own organization, Ultimate Partnerships, also sponsors this episode. Ultimate Partnerships helps you get the most results from your partnerships. Get Partnerships Right – Optimize for Success – Deliver Results – Ultimate Partnerships.

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